Fisher-Price(R) and Wal-Mart Stores Celebrate El Día del Niño

Fisher-Price(R) and Wal-Mart Stores Celebrate El Día del Niño


EAST AURORA, N.Y, April 21 /PRNewswire-HISPANIC PR WIRE/ — Fisher-Price(R), the world’s leading brand of infant and preschool toys, will celebrate the El Día del Niño (Children’s Day) holiday at participating Wal-Mart stores nationwide on Saturday, April 26, from noon to 6:00 p.m.

Bilingual Fisher-Price “ambassadors” at special El Día del Niño in-store displays will distribute bilingual booklets that include a description of the holiday, as well as a fun activity section for children and a giveaway for families at participating stores.

El Día del Niño is celebrated in Mexico and other countries, as well as in many U.S. Hispanic communities.

“Children add joy to our lives,” said Jennifer Seth-Cimini, Strategic Sales Planning, Fisher-Price. “We are pleased to join in celebrating El Día del Niño, which recognizes the value of children and highlights the importance of creating a nurturing environment for their future.”

The Fisher-Price ambassadors at the participating Wal-Mart stores also will provide demonstrations for parents of the latest Fisher-Price infant and preschool toys to stimulate their children’s development.

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE:MAT) and located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has a 77-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company’s best-known “classic” brands include Little People(R), Power Wheels(R) and View-Master(R). Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children’s programming such as Sesame Street(R), Dora the Explorer(TM) and Winnie the Pooh. The Company’s web site,, provides valuae information and resources to parents.

Fisher-Price(R) and Wal-Mart Stores Celebrate El Día del Niño