Fórmula Latina(TM) Debuts on Florida Shelves

Fórmula Latina(TM) Debuts on Florida Shelves

Retail Expansion Continues for Fast Growing Latina Hair Care Brand


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Chicago, IL–(HISPANIC PR WIRE)–November 18, 2004–JossClaude Products, makers of Fórmula Latina(TM), today announced that the Winn-Dixie grocery chain is the newest retail outlet to begin selling its flagship brand of professional hair care products designed exclusively for Latinas. Winn-Dixie now carries the line in 450 select stores in Florida; bringing the total number of outlets where Fórmula Latina(TM) is sold throughout the country to nearly 4,000.

“We are thrilled to be partnering with Winn-Dixie,” said Tim Bennett, President of JossClaude Products and architect of the company’s retail strategy. “With a population of more than 3.1 million Hispanics, Florida is home to some of the largest and most vibrant Latino communities in the country. We’re proud to make Fórmula Latina(TM) available to the state’s Latinas through Winn-Dixie’s vast network of stores.”

According to Bennett, response to Fórmula Latina(TM) from the nation’s retailers has been overwhelmingly positive. “For years, companies like Winn-Dixie have been looking for products that meet the needs of their Hispanic shoppers, such as Fórmula Latina(TM),” he added. Made with such natural herbs as avocado and jojoba oils, and green tea, Fórmula Latina(TM) is designed to eliminate frizz and add shine, the top two Latina hair concerns.

Free samples of Fórmula Latina(TM) Moisturizing Shampoo and Conditioner are available on the company’s web site: http://www.jossclaudeproducts.com

About Fórmula Latina(TM)

Fórmula Latina(TM) is the only line of professional hair care products made exclusively for the Latina woman sold at retail outlets, and the first line launched in the U.S. with Spanish packaging and advertising. Fórmula Latina(TM) is made by Joss Claude Products and was developed under the guidance of JossClaude Stylistes, the largest and most exclusive chain of hair salons in Latin America with 30 years of expertise caring for Latina hair. Recently nominated by Glamour en Español magazine for “Product of the Year,” Fórmula Latina(TM) is available in nearly 4,000 stores across the country. For more information and to order online, visit http://www.jossclaudeproducts.com

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, FL. For more information, please visit http://www.winn-dixie.com.

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CONTACT:

Marisa A. Villalobos, 312-441-0391 x205

Fórmula Latina(TM) Debuts on Florida Shelves