Francisco ‘Kikin’ Fonseca Joins McDonald’s(R) ‘Go Active!(TM)’ Team

Francisco ‘Kikin’ Fonseca Joins McDonald’s(R) ‘Go Active!(TM)’ Team

Mexican Soccer Sensation and McDonald’s Partner in Support of “it’s what i eat and what i do(TM)…i’m lovin’ it”


Chicago, IL–(HISPANIC PR WIRE)–April 27, 2005–McDonald’s announced today its partnership with Francisco “Kikin” Fonseca, Mexico’s newest soccer star and an advocate of physical activity. Fonseca has signed with McDonald’s to help encourage the Hispanic community in the United States to lead a balanced and active lifestyle to include physical activity in their daily routine.

“I am delighted to be working with McDonald’s to educate the Hispanic community about the importance of physical activity and leading a balanced and active lifestyle,” said Fonseca. “As the leader in the food industry, McDonald’s has a unique opportunity to reach people on so many levels. Together, we are committed to helping Hispanics make better choices through food and energy balance.”

Kikin Fonseca began his professional career in the Division “A” of the Mexican soccer league with Unión de Curtidores from León. He later joined the first division of the league, with Pumas from UNAM and is currently one of the lead forwards with one of Mexico’s most beloved teams, the “Maquina” from Cruz Azul. Kikin has also made his mark on the Mexican National Team were he’s one of its rising stars in the qualification period leading to World Cup 2006.

McDonald’s Go Active!(TM) American Challenge” – 2005

To support McDonald’s ongoing commitment, Fonseca will be encouraging the Hispanic community to join in the Go Active!(TM) American Challenge through:

— Visiting several cities across the country as part of McDonald’s balanced, active lifestyles educational outreach, an extension of “McDonald’s Go Active! American Challenge” for 2005

— Participation in media opportunities encouraging children and families to include physical activity in their daily routine

“McDonald’s is thrilled to have Kikin join us in our and build from his experience in sports and close relationship with the Hispanic community,” said Ralph Alvarez, President of McDonald’s North America. “Together we will continue to expand on our consumer outreach platform – one that already has had a huge impact on the community and will continue as we unveil even more initiatives this year.”

Making an Impact in 2004

In 2004, McDonald’s joined forces with Bob Greene, physical trainer and author, for the “McDonald’s Go Active! American Challenge.”

During the Challenge:

— Greene bicycled and walked more than 3,000 miles in a 36-day educational cross-country tour to get people moving and understand the importance of food choice and physical activity.

— Alicia Machado, singer and former Ms. Universe, joined Greene in key Hispanic markets to encourage the Hispanic community to join in the “McDonald’s Go Active! American Challenge.

— McDonald’s distributed approximately 10-15 million stepometers nationwide to encourage and promote the balanced, active lifestyle initiative.

The stepometers were part of McDonald’s first-ever Go Active! Happy Meal(R) promotion for adults, which included a Premium Salad and bottle of water. As a result of the Go Active! program launch, McDonald’s became the fast food industry leader in salad sales with 300 million Premium Salads sold. This represents close to 600 million servings of vegetables in the United States.

For a complete listing of information regarding McDonald’s products and nutritional information, as well as McDonald’s balanced, active lifestyles programs, visit

McDonald’s is the world’s leading food service retailer with more than 30,000 local McDonald’s restaurants serving 47 million customers each day in approximately 120 countries. More than 70 percent of McDonald’s restaurants around the world are owned and operated by independent, local businessmen and women.

(C)2005 McDonald’s Corporation and affiliates

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Mirna Aceituno



VPE Public Relations

Aimee Dueñas


Francisco ‘Kikin’ Fonseca Joins McDonald’s(R) ‘Go Active!(TM)’ Team