Free The Bowl® – Stop the Violence

Free The Bowl® – Stop the Violence

World Premiere of Winning Youth-Produced Counter-TV-Sports-Beer-Ads$1,000 Top Prize To Be AwardedStreaming Live at FreeTheBowl.com 4 pm (PST) Feb. 2nd


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SAN RAFAEL, California, Feb. 1, 2012 /PRNewswire-HISPANIC PR WIRE/ — Alcohol Justice (formerly Marin Institute), is holding the Free The Bowl® (from Beer Ads) World Premiere to announce the winners of their fourth annual nationwide counter-TV-sports-beer-ad video contest. The event will take place at the Smith Rafael Film Center in San Rafael, California on February 2, 2012. The Awards presentation for this year’s best youth-produced ads begins at 4:00 p.m. (PST) and will be streamed live at FreeTheBowl.com. A reception follows at 5 pm. This year’s contest received 22 entries from 15 different states.

(Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO )

(Logo: http://photos.prnewswire.com/prnh/20101117/DC03320LOGO )

What: Awards presentation, live entertainment, screening and streaming of the Free The Bowl® 2012 winning counter-TV-sports-beer-ads.

When: Thursday, February 2, 2012, 4-6 p.m. (PST)

Where: Smith Rafael Film Center, 1118 Fourth St. San Rafael, CA 94901 Streaming live @ freethebowl.com

Who:

— California Assemblywoman Fiona Ma (MC)

— Cathy Summa-Wolfe – President, Marin Institute Board of Directors (MC)

— Mark Leno – California State Senator

— John Morrison – Director of Education, California Film Institute

— Bruce Livingston – Executive Director, Marin Institute (MC)

— Marc Levine – San Rafael City Councilmember

— Michael Scippa – Director of the Free The Bowl® Contest

— The First Prize Winner

Why: To honor young activist filmmakers from across the country for producing videos that counter exploitative alcohol ads on TV sports events

Because:

— The more alcohol ads kids see, the more likely they are to drink, drink to excess and drink more often

— Estimates indicate as many as 30 million underage youth view more ads for beer than for any other product during the Big Game.

— Research has shown that sports related alcohol advertising, sponsorship, branding, promotions, and sales practices all fuel over-consumption that leads directly to tens of thousands of annual incidents of alcohol-related violence and harm.

Contact:

Michael Scippa +1-415-548-0492

Jorge Castillo +1-213-840-3336

SOURCE Alcohol Justice

Free The Bowl® – Stop the Violence