SAN RAFAEL, California, Feb. 1, 2012 /PRNewswire-HISPANIC PR WIRE/ — Alcohol Justice (formerly Marin Institute), is holding the Free The Bowl® (from Beer Ads) World Premiere to announce the winners of their fourth annual nationwide counter-TV-sports-beer-ad video contest. The event will take place at the Smith Rafael Film Center in San Rafael, California on February 2, 2012. The Awards presentation for this year’s best youth-produced ads begins at 4:00 p.m. (PST) and will be streamed live at FreeTheBowl.com. A reception follows at 5 pm. This year’s contest received 22 entries from 15 different states.
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What: Awards presentation, live entertainment, screening and streaming of the Free The Bowl® 2012 winning counter-TV-sports-beer-ads.
When: Thursday, February 2, 2012, 4-6 p.m. (PST)
Where: Smith Rafael Film Center, 1118 Fourth St. San Rafael, CA 94901 Streaming live @ freethebowl.com
— California Assemblywoman Fiona Ma (MC)
— Cathy Summa-Wolfe – President, Marin Institute Board of Directors (MC)
— Mark Leno – California State Senator
— John Morrison – Director of Education, California Film Institute
— Bruce Livingston – Executive Director, Marin Institute (MC)
— Marc Levine – San Rafael City Councilmember
— Michael Scippa – Director of the Free The Bowl® Contest
— The First Prize Winner
Why: To honor young activist filmmakers from across the country for producing videos that counter exploitative alcohol ads on TV sports events
— The more alcohol ads kids see, the more likely they are to drink, drink to excess and drink more often
— Estimates indicate as many as 30 million underage youth view more ads for beer than for any other product during the Big Game.
— Research has shown that sports related alcohol advertising, sponsorship, branding, promotions, and sales practices all fuel over-consumption that leads directly to tens of thousands of annual incidents of alcohol-related violence and harm.
Michael Scippa +1-415-548-0492
Jorge Castillo +1-213-840-3336
SOURCE Alcohol Justice