DUBLIN, Ohio,–(HISPANIC PR WIRE)–May 12, 2003–Call it “Caesar with a kick.”Beginning this month, Wendy’s restaurants in the United States and Canada will serve up the latest addition to the successful Garden SensationsTM salad line: the new Southwest Chicken Caesar Salad. It will be available for a limited time only: from May through August.
Made with fresh romaine lettuce, spicy pieces of all-white chicken breast fillet, a blend of roasted corn and seasoned black beans, juicy grape tomatoes and shredded parmesan cheese, and served with homestyle garlic croutons and a special Southwest Caesar dressing, this entrée salad is designed to meet consumers’ demands for quality, freshness and variety. The suggested price for the Southwest Chicken Caesar Salad is $3.99. As with the other salads in the Garden Sensations line, select toppings for the Southwest Chicken Caesar are customizable and served on the side.
“We know that today, more than ever, our customers are looking for variety and taste excitement. They want high-quality salads that offer different flavors, colors and textures at an exceptional value,” said Lori Estrada, Wendy’s vice president of new product development. “We believe our new salad offering has a terrific flavor combination that our customers will truly enjoy.”
The promotional salad launch will be supported by television, print and radio advertising. Television commercials begin appearing in June and will run through July 2.
Wendy’s has a legacy of innovations in the Quick Service Restaurant (QSR) category. In 1979, the chain introduced the salad bar nationwide and, in 1992, it created “Fresh Salads To-Go” in response to changing consumer lifestyles.
Considered one of the most successful introductions in the history of the QSR industry, Garden Sensations launched in February 2002. The line up includes Mandarin Chicken, Chicken BLT, Taco Supremo and Spring Mix.
Wendy’s International, Inc., is one of the world’s largest restaurant operating and franchising companies with more than $9.4 billion in systemwide sales, and three brands: Wendy’s Old Fashioned Hamburgers, Tim Hortons and Baja Fresh Mexican Grill. Wendy’s Old Fashioned Hamburgers was founded in 1969 by Dave Thomas and is the third-largest quick-service hamburger chain in the world with more than 6,250 restaurants in North America and international markets.
Wendy’s International, Inc.
Kitty Munger, 614/764-3241
Ketchum Public Relations
Michon Ellis, 312/228-6836