It’s a girl! La Doctora Aliza announces the “birth” of Latina Health...

It’s a girl! La Doctora Aliza announces the “birth” of Latina Health Letter

New English-language Hispanic health resource launches today


LOS ANGELES, July 24, 2013 /PRNewswire-HISPANIC PR WIRE/ — Today,™ founder and editor-in-chief Aliza Lifshitz, M.D., better known to the Latino community as la Doctora Aliza™, announced the launch of Latina Health Letter, a website and email newsletter dedicated to Hispanic health and wellness.

“Our mission is to engage Hispanics in their own healthcare and to enhance their relationships with their health care providers by giving them the information, tools and skills they need to communicate better with their doctors, to ensure better compliance with physician instructions and to achieve better and more cost-effective health outcomes,” said Dra. Aliza. “Latina Health Letter expands our mission beyond the Spanish-speaking consumers we already serve, to include those who prefer to receive information in English.”™ has quickly become the largest permanent source of health information and wellness tools in Spanish on the web, accessed over 2 million times each month. It includes content from the Harvard Medical School, Mayo Clinic, the Natural Standard research collaboration and healthy recipes from the test kitchens of EatingWell, as well as original health content, updated daily and created especially with the Hispanic community in mind. It also publishes 15 weekly or biweekly email newsletters on specific conditions for its 500,000 registered subscribers.

The new Latina Health Letter covers all aspects of health in English from a Latina perspective, with channels dedicated to Women’s Health; Diet, Nutrition and Exercise; Women’s Sexual Health; Pregnancy; and Diabetes. Additional sections will be developed to reflect the U.S. Hispanic community’s health concerns.

In addition, a free weekly email newsletter is available to subscribers.

“Unlike other Hispanic media companies that dabble in health, we do not do entertainment, sports or news. We are 100% dedicated to health and wellness,” said Carl Kravetz, CEO of Vida y Salud Media Group. “We are a mission-driven company dedicated to public health and patient engagement. And we are fortunate to be led by Dr. Lifshitz. No one is more trusted on health by the Latino community than la Doctora Aliza™. With her as editor-in-chief and with science-based content delivered in the warm, caring style she is known for, Latina Health Letter will be an invaluable resource to U.S. Latino families.”

Latina Health Letter may be visited at may be visited at

About la Doctora Aliza:

Dr. Aliza A. Lifshitz, founder and editor in chief of™ and Latina Health Letter, is a renowned physician, author and health reporter. Better know to the Hispanic community as la Doctora Aliza™, she has served for over 20 years as the medical expert for Univision, People en Español, Ser Padres and impreMedia.

In addition to her activities in the media, Dr. Lifshitz maintains a full-time private practice in Internal Medicine at Cedars-Sinai Medical Center in Los Angeles, served as Vice Chair on the board of Blue Shield of California and Chair of its Foundation, and was President of the California Hispanic Medical Association an unprecedented four terms.


Carl Kravetz, Publisher

Latina Health Letter

c/o Vida y Salud Media Group Inc.

PO Box 24857

Los Angeles, CA 90024

Office: (800) 672-1713

Mobile: (310) 995-3559


SOURCE Vida y Salud Media Group

It’s a girl! La Doctora Aliza announces the “birth” of Latina Health Letter