Miami, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–October 7, 2004–Univision Communications Inc. (NYSE:UVN), the leading Spanish-language media company in the U.S., today announced that during the 2004 third quarter, the Galavision Network delivered 48 of the top 50 programs on Spanish-language cable among many key demos including Adults 18-49 and 18-34. For the full season, the #1 Spanish-language cable network’s exclusive all-Spanish programming lineup also attracted a record Adult 18-49 total day audience, increasing its viewership 6% for the season. In addition, the 24-hour cable network’s Adult 18-49 audience grew 11% in daytime and 43% in early fringe as compared to last year’s season.
In the quarter, Galavision was a top choice for Hispanic soccer fans. The Network’s broadcasts of Futbol Liga Mexicana, the most competitive soccer from Mexico’s premier soccer league, delivered almost 6 times more Adult 18-49 viewers and 7 times more Male 18-49 viewers than Fox Sports en Español’s broadcast of Futbol De Mexico. In fact, in the third quarter, Galavision’s Futbol Liga Mexicana delivered almost twice as many Male 18-49 viewers than all of Fox Sports en Español’s 12 soccer tournaments combined.
In addition to providing Hispanics access to the most exciting sporting events, Galavision is also the live, direct connection to the people, places and events that matter most to Hispanic America through the most relevant, in-depth news programming. During the third quarter, Galavision’s popular news program Noticiero Con L. Ayala, delivered its highest Adult 18-49 audience ever– up 114% as compared to last year.
One of the most popular recording groups, Los Tigres Del Norte, brought record-breaking audiences to Galavision during the quarter. The two-hour Saturday night special broadcast ranked as Galavision’s top rated show among Hispanic Adults 18-49, and was the second most popular special this season.
“Galavision’s results this quarter and during this season reflect the value that the growing U.S. Hispanic audience places in our Network,” said Joanne Lynch, Senior Vice President and General Manager, Galavisión. “We are particularly proud to consistently deliver vital news and information and the best soccer tournaments to our passionate and dedicated audience and we have exciting plans to continue to provide the highest quality offerings on Spanish-language television.”
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net.
Source: Nielsen Hispanic Television Index
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