Free the Bowl™ World Premiere 2011 Video Contest Winners to be Announced

Free the Bowl™ World Premiere 2011 Video Contest Winners to be Announced

Streaming Live at Feb. 3rd San Rafael, California


SAN RAFAEL, Calif., Feb. 2, 2011 /PRNewswire-HISPANIC PR WIRE/ — Marin Institute, the alcohol Industry watchdog, is holding the Free the Bowl World Premiere 2011 to announce the winners of their third annual youth-produced, counter-TV-sports-beer-ad video contest. Videos this year are outstanding, as they are performances or songs.

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The event will take place at the Smith Rafael Film Center in San Rafael, California on February 3, 2011. It begins with a reception at 4:00 p.m. (PT). The awards presentation takes place at 5:00 p.m., and will be streamed live at This year’s contest received 62 entries from 10 different states (all eligible videos available to preview at

What: Awards presentation, live entertainment, screening and streaming of the

Free the Bowl™ 2011 winning counter-TV-sports-beer-ads.

When: Thursday, February 3, 2011, 4-6 p.m. (PT)

Where: Smith Rafael Film Center, 1118 Fourth St. San Rafael, CA 94901.

Also streaming live at

Who: Noah Griffin – Emcee, Marin County Celebrity/Singer

Cathy Summa-Wolfe – President, Marin Institute Board of Directors

Mark Leno – California State Senator

Zoe Elton – Director of Programming, Mill Valley Film Festival

Bruce Lee Livingston – Executive Director, CEO, Marin Institute

Marc Levine – San Rafael City Councilman

Bay Area youth participants and performing artists

Why: To honor young activist filmmakers from across the country for producing videos that counter exploitative alcohol ads on TV sports events


— The more alcohol ads kids see, the more likely they are to drink, drink to excess and drink more often

— Estimates indicate as many as 30 million underage youth view more ads for beer than for any other product during the Big Game

— It is well established that teens that begin drinking before age 15 are four times more likely to develop alcohol dependence than those who wait until they are 21

— 10.7 million underage youth drink, 7.2 million binge drink and alcohol related problems from this drinking cost the country $60 billion dollars annually

Media Availability: For more info, interviews with Marin Institute staff and contest winners, please contact Michael Scippa – (415) 548-0492

Contact: Michael Scippa 415-548-0492

Jorge Castillo 213-840-3336

SOURCE Marin Institute

Free the Bowl™ World Premiere 2011 Video Contest Winners to be Announced