SAN DIEGO–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 7, 2002– Genesis Communications International, Inc., a leading provider of local and long distance telecommunications services to Spanish-speaking consumers, today announced the completion of a name change to Vycera Communications, Inc. and the release of new services customized for the fast growing Hispanic population, the largest ethnic marketing group according to U.S. Census Bureau statistics.
The new services include “Linea Libertad” or Freedom Line, a long-distance offering with rates priced at least 10 percent below competitive services to Mexico, Latin America and throughout he United States. In addition, new customers receive a “Lealtad Card” or Loyalty Card, a prepaid phone card that provides $10 per month in free calling for as long as the customer remains on service with Vycera. The card works from both the United States and Mexico, giving customers and family members in Mexico the opportunity to make long distance calls free of charge each month. Vycera has also enhanced “Linea Mexicana,” a toll-free access service that lets callers in Mexico place collect calls to customers in the U.S. using an automated attendant. This innovative service is almost half the cost of traditional collect calls and now works from any phone in Mexico, including pay phones.
According to Derek Gietzen, president, CEO and co-founder of Vycera, a singular focus on the Hispanic market clearly differentiates the company from its competition. “Unlike other providers that try to be all things to all people, we want to establish Vycera as the preeminent phone company for Spanish-speaking consumers by supporting their special calling patterns and preferences,” says Gietzen. “We feel that our new name, low-cost services and in-language support further distinguishes us in this burgeoning market.”
According to a recently published report prepared by Insight Research Corp., Hispanics will spend more than $21.3 billion on local, long distance and related telecom services this year. The report also reveals that Hispanics are heavy users of local, long distance and international calling programs in addition to spending more than the general market on value-added features. These trends are reinforced by Vycera’s regular customer surveys, demonstrating that more than 90 percent make frequent calls to Mexico, more than 20 percent receive collect calls from Mexico and more than 70 percent use prepaid cards to lower their monthly telecom expenditures.
All Vycera service recordings are provided in Spanish which ensures that its customers, the majority of whom speak Spanish at home, fully understand system prompts and messages. In addition, Vycera’s customer service efforts are built around a team of more than 200 bilingual professionals with offices in California, Texas and Mexico. Outbound call centers in Mexico, Dominican Republic and Chile are also staffed with bilingual professionals who appreciate the cultural nuances of Hispanics from different countries of origin.
A strong track record of growth and profitability also sets Vycera apart from other telecom service providers. The privately-held company reported 2001 gross revenues of nearly $29 million with significant gains in its local services revenue. With its 2002 second-quarter results, Vycera has now posted its fourth consecutive quarter of bottom-line profitability.
Founded in 1995, San Diego-based Vycera Communications, Inc. (formerly Genesis Communications International, Inc.) is a facilities-based competitive carrier with a comprehensive set of local, long distance, international and enhanced calling services for more than 20,000 local and more than 50,000 long-distance Spanish-speaking customers nationwide. With a strong focus on the Hispanic marketplace, the company serves nine of the top 10 Hispanic markets including Los Angeles, New York, Miami, San Francisco, Houston, San Antonio, Dallas, McAllen (Texas), and San Diego. Vycera employs more than 200 bilingual professionals and specializes in delivering competitive telecommunications services to a growing base of residential and small business customers. For more information visit the company’s web site at www.vycera.com.
Vycera Communications, San Diego
Tim Miranda, 858/792-2400, ext. 1134