George Herrera Joins Burger King Corp.’s Diversity Action Council

George Herrera Joins Burger King Corp.’s Diversity Action Council

Former President and CEO of USHCC Will Offer National Market Expertise to DAC


Miami, FL–(HISPANIC PR WIRE)–August 7, 2007–Burger King Corp. (NYSE: BKC) today announced that George Herrera, influential Hispanic entrepreneur and former president of the United States Hispanic Chamber of Commerce (USHCC), has joined BKC’s Diversity Action Council (DAC) as its newest member.

Made up of BKC professionals and outside thought leaders, the DAC serves as an independent, working advisory board for the formulation and evaluation of BKC’s diversity development goals. Established in 1991, the DAC represents the franchise and community interests of African Americans, Hispanics, Asians and other minority groups. Its mission is to help facilitate business development and trade between BKC and the ethnic communities, while removing barriers that impede good business relationships.

“George’s understanding of and influence in the Hispanic community is unparalleled and promises to be an indispensable asset to the DAC,” said John Chidsey, chief executive officer, BKC. “Herrera’s membership in the DAC is a key addition to the advisory body.”

Herrera has filled various high-profile leadership positions throughout his career. As president and CEO of the USHCC from 1998 to 2003, he represented and communicated the interests of more than 1.5 million Hispanic-owned businesses nationwide to the private and public sectors, addressing critical economic issues that impact Hispanic entrepreneurs. Before the USHCC, he served as president of David J. Burgos & Associates, Inc., for 17 years, leading the company to become the largest Hispanic-owned management and financial consulting firm in the country. He currently serves as president and chief executive officer of the Herrera-Cristina Group, Ltd, a Hispanic-owned, multidisciplinary management firm specializing in marketing, communications, corporate diversity and public affairs with a client portfolio of Fortune 100 companies and national organizations. Aside from his work at Herrera-Cristina Group, Herrera is the creator of the nationally syndicated television show “Hispanics Today,” viewed by more than 30 million people throughout the United States on various national networks. In addition, he is a member of the board of directors of Wyndham Worldwide Corporation, one of the largest hospitality companies in the world.

“Burger King Corp. has a long history of commitment to diversity, and I am honored to join the Diversity Action Council to continue promoting the voice of Hispanics and minorities in business,” said Herrera.

Herrera’s exceptional service in the community has won him numerous awards, including the Mickey Leland Humanitarian Achievement Award by the National Association of Minorities in Cable (2003) and the Cesar Chavez Community Service Award by Minorities in Business Magazine, Inc. (2003). Black Enterprise named him one of 30 future leaders for economic empowerment of minority communities (2000), and Hispanic Business named him one of the 100 most influential Hispanics in America (2002). In 2000, Mr. Herrera was inducted as a fellow to the Wharton Society of Fellows, Wharton School, University of Pennsylvania.

About Burger King Corp.

The BURGER KING(R) system operates more than 11,200 restaurants in all 50 states and in 68 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of which are family-owned operations that have been in business for decades. To learn more about Burger King Corporation please visit the company’s Web site at

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George Herrera Joins Burger King Corp.’s Diversity Action Council