Publishing Giants Back New Hispanic Author

Publishing Giants Back New Hispanic Author

Banking on the exploding Hispanic market, publishers John Wiley & Sons and Hay House are simultaneously launching the same title in two languages to the country's English and Spanish speaking consumers.


SHARE THIS ARTICLE

Miami Beach, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–October 20, 2003–The new book by Charles Patrick Garcia is titled “A Message From Garcia: Yes You Can Succeed” (2003, John Wiley & Sons, ISBN: 0-471-44893-1, Hardcover, $24.95). In Spanish, “Un Mensaje De Garcia: Si, Puedes Triunfar” (2003, Hay House, ISBN: 1-4019-0338-X, Softcover, $14.95). For a non-fiction book to try to capture two language markets at once is an unprecedented event, but even more so when the title is a business book. Typically publishing companies prefer to import successful Spanish language authors from abroad or translate successful American authors into Spanish.

The book transcends genres with its easy, breezy read and inspiring, motivating stories. Garcia’s style and riveting storytelling allows him to dip both his pen and foot into the categories of success, leadership and motivation. The early reviews are promising. In an Oct. 13 review, Publishers Weekly Reviews wrote “since Garcia has achieved success, those just starting out in businesses may be inspired to try his techniques.” Writing in her weekly column for the Los Angeles Times Syndicate, Joyce Lain Kennedy, known as the nation’s first syndicated careers columnist said, “Perhaps you’ll want to beef up your backpack with a new book, a cheerleader kind of book that will help you keep on keeping on when you feel like quitting.”

“The timing is perfect for a book like this,” says Reid Tracy, president of Hay House (publisher of the Spanish-language version), who adds that “Charles is unlike authors who merely theorize about success; he is a highly successful entrepreneur who has worked in the administration of three U.S. Presidents, a Cabinet secretary, a governor, and a former NATO Supreme Allied Commander–he is a role model for the Hispanic community.”

John Wiley and Hay House are banking on Garcia’s rising star in the Hispanic community. Earlier this month the U.S. Hispanic Chamber of Commerce chose him to co-Chair the kick off of their annual convention and in September he was on the cover story of PODER, a national English-language magazine distributed to the nation’s leading business Hispanic executives who wrote that “Garcia is on his way to becoming one of the most influential Hispanic leaders in the country.”

Publishers and booksellers alike are increasingly looking to deliver appealing authors to an ever expanding demographic with an underrepresented literary talent pool. Barnesandnoble.com announced a new online boutique for their extensive Spanish-language titles and Borders is testing a new store format with bilingual signs and staff, and Spanish-language books prominently displayed at the front of the store.

Hernan Guaracao, the President of the Association of Hispanic Publishers, whose umbrella organization represents more than 200 of the world’s leading publications for Hispanics, who read the advance galley says “the Spanish language market is starving for Latino role models who have an appealing message, Garcia’s message that success is about finding what you love to do, and doing it, regardless of how much money you make and the importance of family will resonate strongly with our readers.”

The book’s foreword and more than twenty endorsements reveal the time and care the publishers took to straddle both the U.S. and the Hispanic market. While the book is endorsed by California’s Governor-elect Arnold Schwarzenegger and three mainstream New York Times #1 Best Selling Authors – Harvey Mackay, Mark Victor Hanson, and co-authors Richard and Linda Eyre, the foreword is written by one of the most admired Latino personalities, Jaime Escalante. Escalante is the calculus teacher from Garfield High School in East L.A. immortalized by James Edward Olmos in the award winning movie “Stand and Deliver.”

For more information about “A Message from Garcia” visit: http://www.successcompass.com

–30–BL/mi*

CONTACT:

Sterling Financial Investment Group, Fort Lauderdale, FL

Jeff Mustard, 954/801-8263

Publishing Giants Back New Hispanic Author