FORT WORTH, Texas, June 9 /PRNewswire-HISPANIC PR WIRE/ — Beginning June 9, 2008, consumers will find a new face on Bimbo. As part of an exclusive partnership to promote healthy nutrition and exercise for Hispanics nationwide, world-renowned soccer star Giovani Dos Santos will begin appearing on packages of Bimbo favorites Pan Blanco e Integral Grande.
“This is an exciting partnership and a great honor for Bimbo,” said Juan Esaa, brand manager for Bimbo USA. “To be teaming up with the hottest young soccer star in the world is an opportunity that will allow us to relate directly to the many young Hispanic consumers of Bimbo. Giovani is a shining example to Hispanic children around the world through his success that has been achieved with a healthy diet and exercise. It is our hope to give them inspiration to model their nutritional and exercise routines after so that they too may achieve all that they wish.”
Giovani Dos Santos is widely considered to be one of the best young soccer players in the world. He currently plays in Spain for FC Barcelona, one of the premier soccer clubs in the world, where he signed a professional contract when he was 13 years old. In 2007, Giovani joined the first squad for the La Liga powerhouse alongside soccer legends Ronaldinho, Thierry Henry, and Lionel Messi. He is also a member of the Mexican National Senior Team, leading Mexico in an effort to qualify for the 2010 FIFA World Cup.
“As a child in Mexico, I always had a passion for soccer,” stated Giovani Dos Santos. “But passion alone was not enough to achieve my dream of playing professionally. I had to put in a lot hard work through exercise and practice while sticking to a healthy diet. I am proud to team up with a quality, family-first organization such as Bimbo to show Hispanics that a balanced diet and exercise are truly a winning combination.”
In support of the partnership with Bimbo, Giovani Dos Santos will also be appearing on billboards, POS in-store displays, and radio spots throughout the United States.
Giovani Dos Santos is represented by Philip D. Button at the William Morris Agency in partnership with Pini Zahavi and David Chissick.
Bimbo is a subsidiary of Bimbo Bakeries USA. Bimbo Bakeries USA operates 13 bakeries and distributes top brands such as Mrs Baird’s, Oroweat, Thomas’, Entenmann’s, Francisco, Tia Rosa, Bimbo and Marinela. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with 97,480 associates and operations in 18 countries throughout the Americas, Europe and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Bimbo’s full line of products can be found at http://www.bimbousa.com .