SOUTHFIELD, Mich., Jan. 6 /PRNewswire/ —
— The agency secures general market and multicultural for the Jeep(R) brand account
— The agency’s visionary evolution helps clients align with demographic and cultural shifts
GlobalHue – a full-service marketing communications – is now the new general market and multicultural agency of record for the Jeep(R) brand, as announced today by Chrysler LLC.
GlobalHue has created a new international Jeep brand campaign i live. i ride. i am. Jeep. The new campaign was developed to redefine and deepen the meaning of the brands’ core values of freedom and adventure, and to open the door for a broader base of consumers to engage with the brand. I live. i ride. i am. Jeep makes the connection that the Jeep brand vehicles offer ultimate freedom and enable any “life adventure”.
GlobalHue went up against several general market agencies to win the Jeep brand account. The Jeep brand becomes the latest general market account win for the agency, next to Bermuda Department of Tourism and MGM Grand Detroit.
“GlobalHue is honored to be in a position to build upon one of the most recognizable brands in the world,” said Allen Pugh, Vice Chairman of GlobalHue. “As the U.S. market becomes more diverse both ethnically and culturally, the agency is in a unique position to help clients such as Jeep redefine their brand’s position and reach new audiences.”
Since its inception, GlobalHue has strived to gain a deep and real understanding of America’s cultural diversity. The agency’s cultural-based expertise has helped GlobalHue emerge as a competitor in an arena occupied only by general market agencies while maintaining its leadership in the multicultural field. Just one week ago, GlobalHue was named Multicultural Advertising Agency of the Decade by Adweek.
Pugh states, “All of our campaigns for these brands were based on our view of America’s demographic and cultural transformations, which recognizes how today’s consumers respond to a culturally authentic approach to advertising.”
GlobalHue is a full-service marketing communications culture-based agency. Named “No. 1 African-American and No. 4 Hispanic Agency” by Advertising Age Magazine in its 65th Annual Agency Report, GlobalHue has four divisions that together provide clients with a flexible approach to marketing to ethnic-specific segments and the total market: GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian; and GlobalHue Next. The agencies have offices in Detroit, New York and Los Angeles, as well as satellite offices in other key markets.
Together, the agencies have more than 350 employees who handle full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for many clients. In 2008, GlobalHue’s capitalized billings were $820 million.
GlobalHue boasts several blue-chip clients, including Verizon, Walmart, Chrysler Group LLC, U.S. Navy, Bermuda Department of Tourism, U.S. Census Bureau, FedEx, MGM Grand Detroit and Subway.