Saturday Smack Down at San Rafael Circle K Alcopop-Free Zone™ Rally Targets...

Saturday Smack Down at San Rafael Circle K Alcopop-Free Zone™ Rally Targets Canal Neighborhood Alcopop Seller


SAN RAFAEL, Calif., Jan. 25, 2013 /PRNewswire-HISPANIC PR WIRE/ — Alcohol
Justice is reporting that youth, adults, and community organizations from across
Marin County who have banded together to create an Alcopop-Free Zone
will demonstrate tomorrow in front of a Canal Neighborhood business to encourage
it to voluntarily end the sale of youth-attractive alcopops.









Rally, Community
Event, Music, BMX Demo, Free Food, Contests, Prizes



Saturday, January
26, 2013, 12-4 PM



Circle K
(convenience store and gas station), 981 Francisco Blvd. East, San Rafael, CA


Who: Invited

  • Jorge Castillo, Advocacy Director Alcohol Justice

  • Gilberto Leon, MC, Bay Area TV Reporter

  • Joe Feria, Youth For Justice

  • Jessica Sanchez, Youth For Justice

  • Greg Brockbank, former San Rafael City



Enriching Lives Through Music
Food: Churro Station                                                    



  • Albert Park Neighborhood Alliance

  • Alcohol Justice

  • Baja Tires

  • Being Adept

  • Canal
    Welcome Center

  • Families for Safer Schools

  • Healthy Marin Partnership

  • Healthy Novato

  • La Plaza Market

  • Luna Travel

  • Marin County Board of Supervisors

  • Marin
    County Advisory Board on Alcohol & Other Drug Problems

  • Marin
    County Dept. of Health & Human Services Prevention Hub

  • Marin
    County Pharmacists Association

  • Marin YMCA

  • Marin
    County Youth Court

  • Novato
    Blue Ribbon Coalition for Youth

  • Novato
    City Council

  • Novato
    Friday Night Live

  • Novato Police Department

  • Novato
    Youth Council

  • James Edwards Olmos

  • Oscar’s Tacos

  • Paradise Markets

  • Perry’s Deli

  • Pharmacist Planning Service, Inc.

  • Picante Restaurant

  • Salon Mirsa

  • San
    Rafael City Council

  • Santa Margarita Neighborhood Association

  • San
    Rafael Community Coalition

  • Sober Living in Mill Valley

  • Taqueria Mi Familia

  • Tiburon Town Council

  • Twin Cities Coalition for Healthy Youth

  • United Markets

  • Youth Leadership Institute

  • Youth for Justice



Youth-attractive alcopops, or flavored malt beverages (FMBs):


  • Are pre-mixed, sweetened alcoholic drinks that
    taste like juice and soda

  • Are packaged in brightly-colored cans, similar to
    energy drinks

  • Are priced low enough to effectively target
    underage drinkers, especially young women

  • Can be shelved wherever beer is available –
    including convenience stores and gas stations

  • Come in “binge in a can” supersized 24 oz.
    single-serving containers with 12 percent alcohol – the equivalent of 4-5
    beers and cannot be consumed responsibly by any age drinker

  • Encourage underage consumption leading to serious
    alcohol-related harm


For interviews please contact Jorge Castillo 213 840-3336


For More


Jorge Castillo 213 840-3336
Maite Duran 415 717-1099
Michael Scippa 415 548-0492


SOURCE   Alcohol Justice

Saturday Smack Down at San Rafael Circle K Alcopop-Free Zone™ Rally Targets Canal Neighborhood Alcopop Seller