got milk? Launches a Spanish Language Web Site www.2424leche.com

got milk? Launches a Spanish Language Web Site www.2424leche.com

The web site supports the battle against obesity


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Washington, D.C.–(HISPANIC PR WIRE)–February 22, 2005–The National “got milk?(R)” campaign is launching its first Spanish language web site, http://www.2424leche.com. The site will provide users with the most up to date information on milk’s benefits and the famous got milk? campaign. The new site includes many great interactive features to make learning about milk a fun experience, while helping fight the battle against obesity.

The comprehensive site offers resources to educate the Hispanic community on why it’s important to include 24 oz. of milk every 24 hours as part of a healthy diet. It includes information from recent studies that suggest that lowfat or fat free milk, as part of a reduced calorie diet, can help you achieve a healthy weight. The site features various sections offering advice from experts like Dr. Aliza, a nationally recognized Hispanic medical health expert and correspondent for Univision. It also provides a look at the most recent milk mustache celebrities such as Giselle Blondet, Veronica & Christian Castro and Miss Universe 2003, Amelia Vega, including the exciting behind the scenes pictures and videos of their photo shoots.

For those looking to achieve and maintain a healthy weight, the site provides great tools, such as the body mass index calculator, which helps determine your ideal body weight, ideas and recipes that help you find ways to include milk in your daily diet. It also provides a glimpse into the stories of real people who have lost weight by incorporating lowfat or fat free milk into their diets.

“The launch of 2424leche.com will help educate Hispanic moms and their families about milk’s new role in keeping their weight under control by including the recommended 24 oz. of milk every 24 hours through fun recipes and health tips, while providing nutritional information to encourage their families to continue to drink milk as a means to keep healthy,” said Kurt Graetzer, CEO of the Milk Processor Board.

The National Milk Mustache “got milk?”(R) Campaign is jointly funded by America’s milk processors and dairy farmers: the MilkPEP Board in Washington, D.C., and Dairy Management Inc., Rosemont, Illinois. The goal of the multi-faceted campaign is to educate consumers on the benefits of milk and to raise milk consumption. A series of educational brochures is available by visiting the milk Web site at http://www.whymilk.com. Lowe is the creative agency for The National Milk Mustache “got milk?”(R) Campaign.

The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

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CONTACT:

SiboneyUSA

Britt M. Peemöller

305-372-7347

got milk? Launches a Spanish Language Web Site www.2424leche.com