got milk?’s “Arranca Con Energia” Promotion Invites Hispanic Families To Start Their...

got milk?’s “Arranca Con Energia” Promotion Invites Hispanic Families To Start Their Day With Milk, And Enter For A Chance To Win An All-Expense Paid Trip To The Cayman Islands

Enter daily on ProyectoDesayuno.com for the opportunity to win summer giveaways as well as the grand prize vacation package to Grand Cayman


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NEW YORK, July 23, 2012 /PRNewswire-HISPANIC PR WIRE/ — “Arranca Con Energia,” the Hispanic Milk Mustache got milk? program is encouraging all Hispanic families to start their summer mornings with a good nutritious breakfast including milk and cereal, and enter to win cool summer giveaways. There is still time to enter to win daily prizes on ProyectoDesayuno.com as well as the grand prize all-expense paid family summer adventure to Grand Cayman!

Three daily winners take home items to help their families have a fun and active summer such as inflatable pools, camping tents and beach toys among others. The lucky grand prize winner will win an all-expense paid trip to Grand Cayman Islands for the ultimate family summer vacation. Prizes will be drawn daily through August 31st. Enter every day to increase your chances of winning the grand prize.

As part of the “Arranca Con Energia” program, the Hispanic Milk Mustache got milk? campaign is partnering with YMCA affiliate clubs by helping sponsor the cost of summer camp sessions for Hispanic families. This program, designed to remind Hispanic families about the importance of starting their busy and active summer mornings with a nutritious breakfast, has also provided nearly 1,000 camp goers with a healthy breakfast including milk and Kellogg’s® cereals.

For more information on “Arranca Con Energia,” please go to Facebook.com/BigoteDeLeche or http://www.proyectodesayuno.com

About the National Milk Mustache “got milk?”® Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache “got milk?”® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.ProyectoDesayuno.com or Facebook.com/BigoteDeLeche. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache “got milk?®” Campaign. MGSCOMM is the agency of record for the Hispanic Milk Mustache “got milk?®” Campaign.

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world’s leading producer of cereal, second largest producer of cookies and crackers and – through the May 2012 acquisition of the iconic Pringles® business – the world’s second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands – produced in 18 countries and marketed in more than 180 countries – nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg’s®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit http://www.kelloggcompany.com.

CONTACT:

Keira Rodriguez

O: 212.204.8350

keira@mgscomm.com

SOURCE Arranca Con Energía

got milk?’s “Arranca Con Energia” Promotion Invites Hispanic Families To Start Their Day With Milk, And Enter For A Chance To Win An All-Expense Paid Trip To The Cayman Islands