Spanish Broadcasting System Appoints Greg Diaz to Director of Sales for SBS...

Spanish Broadcasting System Appoints Greg Diaz to Director of Sales for SBS Interactive



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Miami, FL–(HISPANIC PR WIRE)–December 12, 2006–Spanish Broadcasting System (NASDAQ: SBSA) (“The Company” or “SBS”) announced today the appointment of Greg Diaz to Director of Sales for the Company’s new media division, SBS Interactive. Mr. Diaz will report directly to Cynthia Hudson-Fernández, SBS Chief Creative Officer and Executive Vice President..

Mr. Diaz will be responsible for developing the Company’s Internet advertising sales division. He will work directly with SBS Interactive’s product and content teams to identify target advertisers seeking new avenues to reach the Hispanic audience base – the fasting growing segment of the U.S. population. Mr. Diaz will also work closely with the national and local sales teams at each of SBS’s radio stations in New York, Los Angeles, Miami, Chicago and San Francisco to create cross-platform ad sales opportunities across the Company’s leading radio stations and growing Internet portal.

“We welcome Greg to SBS Interactive and are thrilled to add a sales executive of his caliber to the team,” said Cynthia Hudson-Fernández. “With 13 years of Internet sales and managerial experience in both the General and Hispanic Markets, Greg will play an instrumental role in the Company’s effort to generate incremental revenue from cross-selling opportunities across SBS’s leading portfolio of diversified Spanish-language media properties.”

Mr. Diaz carries extensive Internet ad sales experience. In 1994 he led the initial online ad sales launch of NYNEX Interactive Yellow Pages, the first online yellow pages. In 1997 he was recruited by IGN.com to start-up and lead the company’s Internet ad sales team. In 2002, he was hired by WeatherBug.com to develop the company’s regional and national online ad sales initiative. Today all of these companies operate profitable Top 25 online destination sites. Most recently, Mr. Diaz was Vice President of Sales for Internet startup Hispanic Digital Network (“HDN”), the first Hispanic online ad network for newspapers. During his three years at HDN, he successfully captured ad budgets from some of the top billing Internet ad agencies.

Greg Diaz has lived and worked in Miami, New York, Los Angeles, San Francisco, and the Greater Washington D.C. area. He has a degree in English from Syracuse University.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish–language radio station in America, WSKQ-FM in New York City, as well as 3 of the Top 4 rated radio stations airing the Tropical, Regional Mexican, Spanish Adult Contemporary and Hurban format genres and the highest billing Latino-formatted stations in each of the three largest U.S. Hispanic markets. The Company also owns and operates Mega TV, a television operation serving the South Florida market, and produces live concerts and events throughout the U.S. and Puerto Rico, In addition, the Company operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at http://www.spanishbroadcasting.com.

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Spanish Broadcasting System Appoints Greg Diaz to Director of Sales for SBS Interactive