Los Ángeles, CA–(HISPANIC PR WIRE)–October 3, 2007–Grupo Montéz de Durango, 2004, 2006 and 2007 Billboard Latin Music Regional Mexican Album of the Year winners for (De Durango a Chicago), (Y Sigue La Mata Dando) and for (Borrón y Cuenta Nueva) have now also received 2 Latin Grammy nominations for Best Banda Album ¡Agárrese! and best Regional Mexican Song Me Duele Escuchar Tu Nombre José Luis Terrazas, Edgar Cortazar, & Adrián Pieragostino, songwriters.
Montéz de Durango is also announcing the start of a major U.S. tour beginning in Feb. 2008.
Grupo Montéz de Durango is one of the most famous Regional Mexican artists with dozens of albums that have topped Latin Music Charts over the past 10 years. Exclusively represented for sponsorships by Orjuela Entertainment, Inc. a Los Angeles based provider of event marketing, talent booking, promotional events and sponsorships, Orjuela Entertainment and US Marketing, a Chicago based provider of Hispanic and young adult segment marketing, strategically work together to provide clients and agencies with marketing sponsorship opportunities, promotions and public relations.
Insiders in the Hispanic music industry know Montéz de Durango is the most famous Duranguense group in the U.S. and Mexico. Since their beginning in Chicago in 1996, Montéz de Durango has often been credited with helping to develop and pioneer the Regional Mexican style of music known as “Pasito Duranguense” or the Durango Step.
Eddie Orjuela, President of Orjuela Entertainment said, “This group has been selling out every place they play in Mexico for the past year with huge crowds up to 40,000. Now with their return to the United States as well as these awards I expect every venue in the U.S. to be a sellout as well”
“Brand marketers and agencies that want to increase market share, build customer loyalty, and differentiate their products and services in the increasingly crowded Hispanic market should strongly consider Montéz de Durango endorsements, exclusive content, appearances, and image & likeness for use with brand P.O.S. materials, media and promotions,” said Jim Bilello, President of US Marketing, Inc., Chicago.
When you consider the fact that Latin music accounts for almost 6% of the total music market and Regional Mexican music dominates the Latin music category representing almost 58% of all Latin music sales, according to Hispanic Market Weekly and Billboard, then tapping into Hispanic’s passion for Regional Mexican music is one of the most effective and culturally relevant marketing platforms a brand can utilize. This is even more significant because in the U.S. the Mexican population is the dominate country of origin for Hispanics. In many major markets like Los Angeles where 4.5 million Latinos represent fully 47% of the entire Los Angeles area population this is true. Similar statistics are present throughout Texas, Arizona, and Illinois.
About Orjuela Entertainment: http://www.orjuelaent.com
Orjuela Entertainment, Inc. is a Los Angeles based provider of Hispanic event marketing, talent booking, promotional events and sponsorships.
About US Marketing: http://www.usmarketing.bz
US Marketing, Inc. is an integrated marketing communications company representing national media, promotions, and consulting in important and emerging segment markets. Specialties include: youth, young adult, college, Gen X, Y, and Millennial marketing. Multicultural segments include Hispanic, African-American, and Asian.