Norsan Media Group Invests in Mi Gente Newspaper

Norsan Media Group Invests in Mi Gente Newspaper



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CHARLOTTE, N.C., Sept. 10 /PRNewswire-HISPANIC PR WIRE/ — Norsan Media Group, owner of the No. 1 Hispanic Radio Network in the South East, has established a partnership with Mi Gente, the nationally awarded Charlotte based Spanish-language weekly newspaper. This joint venture creates the most powerful mass media Latino conglomerate in the Charlotte Metro region, with print, radio and Internet outlets.

“We have decided to invest in Mi Gente because it has persistently pursued a mission to offer excellent journalism and coverage of relevant issues to the Charlotte Hispanic Community,” said Norberto Sánchez, CEO of Norsan Media.

With the joint venture, the editorial content of Hola Noticias, a Norsan Media Group Charlotte weekly newspaper, will be incorporated in Mi Gente.

“Through Hola Noticias we will have the best coverage in several significant subjects, among them, education, health and community services. For a long time Mi Gente has been the indisputable leader in reporting immigration, political, and police matters,” said Rafael Prieto, Publisher and Editor of Mi Gente.

Norsan Media Group is offering special packages to advertisers, which include radio, print, Internet and new media combo options.

“Internet and new media will be a priority in our new alliance. We will develop and enhance our Web sites to the top,” said Sánchez.

The synergy between Norsan Media and Mi Gente will play a crucial role in producing newscasts and community programs for La Raza 102.3 FM, La Tremenda 1310 AM and Latino Hits 1060 AM.

The first issue of Mi Gente was published on March 18, 2002. With a circulation of 25,000 copies, audited by Circulation Verification Council (CVC), Mi Gente reaches over 125,000 readers every week, in 14 counties of North and South Carolina. Mi Gente, which is printed at The Charlotte Observer, will continue delivering its outstanding opinion section as well its colorful, easy-to-read, easy-to-carry, 64 pages format.

Mi Gente has won six national journalism awards in the last two years — five from the National Association of Hispanic Publications (NAHP) and one from the National Association of Hispanic Journalists (NAHJ).

Norsan Group is based in Atlanta, GA and owns one of the fastest growing Latino broadcasting groups in the country, with stations in Florida, North Carolina, South Carolina, and Tennessee. Additionally, Norsan Media owns Hola Noticias, a sister publication in Jacksonville, FL, which has been the leading Spanish-language newspaper for the past four years in that market. According to Hispanic Business Magazine, Norsan Group is ranked the 67th Latino-owned company in the country, with revenue of $106 million per year.

For further information, call Rafael Prieto at (704) 492-1530.

To schedule an interview with Norberto Sanchez, please call (704) 999-3048.

NOTE TO EDITORS: A high-resolution photo is available at: http://www.hispanicprwire.com/home.php?l=in

Norsan Media Group Invests in Mi Gente Newspaper