HD Digital Radio(TM) Spawns Dramatic Increase in Hispanic Programming; Crutchfield(R) Initiates Unprecedented...

HD Digital Radio(TM) Spawns Dramatic Increase in Hispanic Programming; Crutchfield(R) Initiates Unprecedented Spanish-Language Marketing Effort to Support New HD Digital Radio Products



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Charlottesville, VA–(HISPANIC PR WIRE – BUSINESS WIRE)–August 1, 2006–The increasing availability of HD Digital Radio (TM) throughout the United States has directly resulted in an explosion of new Hispanic-oriented channels. Many stations whose primary format is in English have now launched HD2 multicast channels that broadcast virtually exclusively in Spanish. Markets that contain large Hispanic populations have particularly benefited from the new HD multicast stations. For example, in the Los Angeles market alone, there are now twelve frequencies broadcasting Hispanic formats, where prior to the introduction of HD Radio, there were only three.

Moreover, the additional frequencies that accompany the introduction of HD Radio have not only increased the quantity of Hispanic content available, but also the depth and quality. Classic Latino music stations are being joined by stations that play Romantica (KISQ 98.1-2, San Francisco), Tejano (KWID, 101.9-2, Las Vegas) Hispanic Talk, (KLLI 105.3-2, Dallas-Fort Worth), Spanish Oldies (KMGG, 95.7-2, Denver-Boulder), and Spanish Hits (KIZS, 101.5-2, Tulsa), to name a few — many of which would not have been possible absent the additional frequencies afforded by HD. In some cities, there is almost the same amount of formats available in Spanish as there is in English.

“Spanish-speaking listeners comprise a huge and growing part of our listener base,” said Alfredo Alonso, senior vice president, Hispanic Radio for Clear Channel. “Now, with the additional programming available with HD, we are able to provide these listeners with a broad range of content that is specifically directed to them, in their native language — all in improved digital-quality sound. This is a very exciting time to be programming Hispanic radio formats.”

Consumers need only one thing to fully experience the riches of HD digital radio — a new HD digital radio receiver, and the response has been strong among Spanish-speaking and non-Spanish-speaking consumers alike.

“We are thrilled to be able to provide creative new Hispanic formats, like our bilingual `Power Dos’ hip-hop channel in Los Angeles,” said Jimmy Steal, vice president of programming for Emmis Communications. “The response has been very positive, and we see this as a strong market that we intend to grow with.”

Acting quickly to meet the spike in consumer demand, Crutchfield, the nation’s first integrated marketer of consumer electronics products, has incorporated an unprecedented level of Spanish content and Spanish-speaking sales advisors into its free HD Radio learning center available at http://www.crutchfieldenespanol.com. Offering more Spanish content online than any other U.S. retailer, Crutchfield has over 5,000 products in Spanish.

The site provides advice and answers to FAQs about HD Radio, lifetime toll-free support for customers, comprehensive do-it-yourself installation guides, and access to the best-trained and most knowledgeable sales advisors in the industry. Crutchfield is one of the only nationwide electronics retailers currently offering a wide selection of HD Digital Radio receivers, and has several top models currently in stock. Receivers are available from top manufactures such as Kenwood, Alpine, Boston Acoustics and JVC.

The entire Crutchfield Web site is also available entirely in Spanish, simply by clicking the “en espanol” tab on the Crutchfield home page at http://www.crutchfield.com.

“HD Digital Radio is a great new way for everyone, including Spanish-speaking listeners, to maximize their enjoyment of their favorite local radio stations,” said Carl Mathews, senior director of merchandising for Crutchfield. “Now Spanish-speaking customers can enjoy a broad new range of programming in their native language, with local-oriented content, superior sound quality, and no subscription fees. We can immediately provide our Hispanic customers with everything they need to enjoy all this new great free broadcast content.”

About Crutchfield Corporation

Crutchfield Corporation, which celebrated its 32nd anniversary in 2006, is the nation’s first integrated marketer (catalog, call center, and Internet) of consumer electronics products. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning many awards for quality, design, and usefulness. Crutchfield’s Sales and Technical Advisors, the core of Crutchfield’s commitment to superior customer service, are noted for their high integrity, product expertise, and technical support. They are available by phone, e-mail, and live online chat. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products. CrutchfieldAdvisor.com is an all-information website that serves as a single comprehensive source about consumer electronics. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only three retailers to have won BizRate’s coveted “Circle of Excellence” award six times.

HD Digital Radio(TM) Spawns Dramatic Increase in Hispanic Programming; Crutchfield(R) Initiates Unprecedented Spanish-Language Marketing Effort to Support New HD Digital Radio Products