CINCINNATI, Feb. 22, 2011 /PRNewswire-HISPANIC PR WIRE/ — Head & Shoulders®, official shampoo of Major League Baseball, today announced Minnesota Twins All-Star catcher, Joe Mauer, is the newest member to join the brand’s ambassador team, which includes Associated Press Defensive Player of the Year, Troy Polamalu.
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With incredible on-field talent, a sincere attitude and, not to mention, great looking hair, Joe was an easy choice for Head & Shoulders as the brand makes its entry into the world of Major League Baseball. Representing the brand throughout the 2011 MLB season, Joe trusts Head & Shoulders to keep both his head and hair in the game. “I rely on Head & Shoulders to clean my scalp for great looking hair so I can give 110 percent, both on and off the diamond,” says Joe.
Joe will be featured in an exciting, integrated campaign that will include traditional advertising, public relations, a dedicated Head & Shoulders for Men Facebook fan page, in-store displays at major retailers, and a consumer engagement movement set to launch in July 2011.
With this MLB relationship, Head & Shoulders continues to connect with people via their passion for sports. “Sports are a common ground for the people who use our shampoo and having genuine and likeable star athletes like Joe and Troy can help guys become more aware of the importance of hair care and grooming,” says April Anslinger, North America Brand Manager of Head & Shoulders at Procter & Gamble.
“We’re thrilled to welcome Head & Shoulders into the MLB family, and very glad to see them partner with Joe Mauer, one of the most popular players in all of baseball and a perennial All-Star,” said Lou Koskovolis, Senior Vice President, Corporate Sales & Marketing, Major League Baseball.
With over 50 years of proven technology and success, Head & Shoulders is a trusted daily grooming staple of professional athletes as the official shampoo of MLB and the National Football League. To learn more about Head & Shoulders and how to achieve great looking hair like four-time MLB All-Star Joe Mauer, visit the Head & Shoulders for Men Facebook fan page beginning April 2011.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday. With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ‘n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
Troy Polamalu’s participation was arranged by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.
SOURCE Head & Shoulders