HEAD & SHOULDERS LAUNCHES PROM NIGHT LIMOUSINE CONTEST THROUGH PROMPARANOIA.COM SPANISH LANGUAGE...

HEAD & SHOULDERS LAUNCHES PROM NIGHT LIMOUSINE CONTEST THROUGH PROMPARANOIA.COM SPANISH LANGUAGE GAME



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Miami, FL, –(HISPANIC PR WIRE)–May 13, 2003–Procter & Gamble’s Head & Shoulders has launched a “Win a Prom Night Limousine” contest for teens through its PromParanoia (http://www.promparanoia.com) Spanish language game site. Eligible participants have a chance to win a prom night limousine to share with their friends and also a donation to their High School for this year’s prom festivities. The contest runs from May 6 – June 6, 2003.

The contest enables two participants to win. One prize will be awarded to the highest PromParanoia score winner for all players during the period of the contest. The other prize will be awarded to a randomly selected winner from all eligible registrants.

In PromParanoia, which was created by Makinita LLC (http://www.makinita.com), Capitán Cool and Super Silky are alerted that three students – Jorge, Gabriela and Miguel – are having terrible dandruff problems and desperately need Head & Shoulders to save their once in a lifetime night. Players then select Capitán Cool or Super Silky and use their Head & Shoulders power packs to fight a variety of fungi, flakes and other obstacles in their struggle to save the students.

“Prom is one of the most unforgettable events during High School. We want to provide a fun, memorable Dandruff-free experience. Head & Shoulder’s PromParaonia addresses what many teens across the US during prom season experience and also helps to break down the barriers and embarrassment that dandruff sufferers may feel. It turns defeating dandruff into a victorious experience for everyone,” said Ivette Johnson, Head & Shoulders Brand Manager for the Multicultural Market.

Contest rules can be found at http://www.promparanoia.com.

PromParanoia’s “Win a Prom Night Limousine” contest marks another successful launch for Makinita LLC (www.makinita.com). Based in Miami, Makinita brings brands to life in the form of customized interactive games and educational experiences for multicultural and general market consumer segments. Clients include Procter & Gamble, Watson Pharmaceuticals, USA Network and Nestlé.

Two billion times a day, P&G brands touch the lives of people around the world. Some of the nearly 300 P&G brands consumers know and use with confidence in over 160 countries around the world include: Pampers®, Tide®, Herbal Essences®, Always®, Head & Shoulders®, Pantene®, Bounty®, Pringles®, Crest®, Actonel®, and Olay®. The P&G community consists of nearly 102,000 employees working in almost 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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CONTACT:

Procter & Gamble

Felisa Insignares

(513) 983-2197

or

Makinita LLC

Matt Rosenberg

(305) 598-0197

HEAD & SHOULDERS LAUNCHES PROM NIGHT LIMOUSINE CONTEST THROUGH PROMPARANOIA.COM SPANISH LANGUAGE GAME