Heineken and Celia Cruz Foundation Team Up For Music!

Heineken and Celia Cruz Foundation Team Up For Music!

Heineken’s Green Ribbons Initiative supports Music Education Programs and Emerging artists at the 6th Annual Latin GRAMMY(R) Awards


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White Plains, NY–(HISPANIC PR WIRE)–October 25, 2005–As part of this year’s 6th Annual Latin GRAMMY(R) Awards celebration, Heineken USA will once again execute its Heineken Green Ribbons Initiative. The program is part of a national effort to raise awareness and funds to support music education programs and emerging artists in Hispanic communities across the country. In support of the Heineken Green Ribbons initiative during the Latin GRAMMY(R) Awards, Heineken will make a donation to the Celia Cruz Foundation.

This year’s special crystal green ribbon was designed by Narciso Rodriguez and will symbolize Heineken’s commitment to music education programs and emerging artists. Attending celebrities, music talent, music industry influencers, and media personalities will be asked to wear the green ribbons on the green carpet and during the awards to show their support for this noteworthy cause. In turn, Heineken will make a special donation to the Celia Cruz Foundation on behalf of all that wear the green ribbons. Since its inception, the Heineken Green Ribbons initiative has donated more than $50,000 for the Celia Cruz Foundation.

The 6th Annual Latin GRAMMY(R) Awards will take place on November 3, 2005 at the Shrine Auditorium in Los Angeles and will air live the same day on the Univision Network at 8 p.m./7c.

Heineken USA Inc., the nation’s largest beer importer, is a subsidiary of Heineken International (Netherlands), which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Dark; Amstel Light, the largest-selling imported light beer brand; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit http://www.EnjoyHeinekenResponsibly.com.

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY(R) Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy(R) provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit http://www.grammy.com.

Founded by music industry legend Celia Cruz, The Celia Cruz Foundation is a not-for-profit organization dedicated to raising funds for under-privileged students wishing to study music. During her 50-year span in the music industry, Ms. Cruz was a tireless supporter of music education issues in the Hispanic community. She passed away 2 years ago.

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Heineken and Celia Cruz Foundation Team Up For Music!