HERSHEY FOODS INTRODUCES FIRST- EVER SUGAR FREE LINE FEATURING HERSHEY’S CHOCOLATE CANDY...

HERSHEY FOODS INTRODUCES FIRST- EVER SUGAR FREE LINE FEATURING HERSHEY’S CHOCOLATE CANDY AND REESE’S PEANUT BUTTER CUPS

-- Historic Launch Expected to Be Major Taste Milestone for People with Diabetes --


SHARE THIS ARTICLE

HERSHEY, PA–(HISPANIC PR WIRE)–April 2, 2003–Today, history will be made as Hershey Foods – for the first time in its 109-year history – introduces HERSHEY®’S and REESE’S® Sugar Free chocolate candies – featuring REESE’S Sugar Free Peanut Butter Cup Miniatures, HERSHEY’S Sugar Free Chocolate candy, HERSHEY’S Sugar Free Chocolate candy with Almonds and HERSHEY’S Sugar Free Dark Chocolate candy.

For the estimated 17 million people in the United States who have diabetes (of which, 2 million are Hispanic), and those on a restricted carbohydrate diet, HERSHEY’S Sugar Free is the perfect alternative to regular HERSHEY’S chocolate. It has the same high quality and great taste – but without the sugar and about 19% fewer calories.

HERSHEY’S Sugar Free brands contain a sugar substitute (lactitol), which is slowly metabolized and generally causes only a small rise in blood sugar levels, which is preferable for many people with diabetes whose diet takes the carbohydrate value of products into consideration.

“Consumers have been asking for HERSHEY’S Sugar Free chocolate for years,” said Christine Wiker, Marketing Director, Hershey’s Franchise. “After extensive research and product testing, we are thrilled to introduce the only sugar free chocolate candy good enough to be called HERSHEY’S or REESE’S. Consumer feedback has been overwhelmingly positive with many people telling us that the flavor is as satisfying as regular HERSHEY’S chocolate.”

HERSHEY’S Sugar Free products are available in 3.3 oz. bags, and will retail for approximately $1.99.

Hershey is supporting the launch, with an extensive print advertising campaign, featuring the tagline “Proof It’s Not The Sugar That Makes It Taste So Good, It’s the Name.” The ads are scheduled to appear in publications including People, Reader’s Digest, TV Guide, Cooking Light, Martha Stewart Living, Better Homes & Gardens, Good Housekeeping and Ladies’ Home Journal, among others.

About Hershey Foods Corporation

Hershey Foods Corporation (NYSE:HSY) is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. Some of the company’s most popular products include HERSHEY®’S chocolate and chocolate with almonds bars, HERSHEY®’S KISSES® chocolates, REESE’S® peanut butter cups, JOLLY RANCHER® and TWIZZLERS® candies, HERSHEY®’S cocoa, and HERSHEY®’S syrup. The company also is a market leader in the gum and mint category with such well-known brands as ICE BREAKERS®, BREATH SAVERS®, and BUBBLE YUM®.

–30–

CONTACT:

Hershey Foods

Sue Karli

(717) 534-7631

or

Edelman

Angela Sustaita

(212) 704-8101

HERSHEY FOODS INTRODUCES FIRST- EVER SUGAR FREE LINE FEATURING HERSHEY’S CHOCOLATE CANDY AND REESE’S PEANUT BUTTER CUPS