Hilton Hotels Corporation Expands Multicultural Outreach; Company Forms First-Ever Multicultural Advisory Board,...

Hilton Hotels Corporation Expands Multicultural Outreach; Company Forms First-Ever Multicultural Advisory Board, Eyes Expanded Outreach to Hispanic and African American Markets


Beverly Hills, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–May 17, 2005–As part of its continued commitment to formalizing its diversity practices company-wide, Hilton Hotels Corporation (NYSE:HLT) has created a Multicultural Advisory Board that will recommend business standards and practices and guide its outreach to multicultural markets. The Multicultural Advisory Board is comprised of a diverse representation of industry leaders with proven success in the hospitality industry and reaching diverse markets. The board met for the first time in February at the Hilton New York in conjunction with the inaugural Hilton Diversity Review, during which media, analysts and key business partners were presented with an overview of Hilton’s diversity practices in all areas of the company. The board will convene annually.

“Hilton Hotels Corporation has shown a historic commitment to diversity, and this Multicultural Advisory Board will help us convey that commitment to multicultural audiences,” said William Holland, vice president, Workforce Planning & Analysis. “The incredible level of expertise represented on this board will help us shape our diversity outreach so we can attract a broader and more diverse consumer base into the Hilton Family.”

The members of the Multicultural Advisory Board currently are:

— J.D. Andrews, Ph.D. – Chairman of the Board, Council for Professional Recognition

— Ana Aponte-Curtis – Director of Events Planning, NAACP

— Barbara Collins – Director of Meetings and Travel, National Urban League, Inc.

— Carlos Conejo – President, Multicultural Associates

— Sylvia Cyrus-Albritton – Executive Director, The Association for the Study of African American Life and History, Inc.

— Manuel Espinoza, CPA – CEO, Association of Latino Professionals in Finance & Accounting (ALPFA)

— Antonio Flores – President & CEO, Hispanic Association of Colleges & Universities (HACU)

— Margaret Gonzalez – President, International Association of Hispanic Meeting Professionals (IAHMP) and Managing Editor, Hispanic Meetings & Travel

— Ampy Kollman-Moore – Owner, International Business Consultants

— Quentin Lawson – Executive Director, National Alliance of Black School Educators

— David Lizarraga – Chairman of the Board, U.S. Hispanic Chamber of Commerce and President & CEO of The East Los Angeles Community Union (TELACU)

— Kevin C. Marshall – President, Consortium of Information and Telecommunications Executives

— Patricia Norman, CMP – Director of Conference Services, National Medical Association

— Milagros Pereyra – Executive Director, Latin American Studies Association (LASA)

— John Saunders III, CAE – Executive Director of the National Forum for Black Public Administrators

— Sharon Seay, CMP – Executive Director, National Funeral Directors & Morticians Association

— Kim Thompson, Sr., CMP – President, The TraMar Group, LLP

— Connie Valiente – VP of Sponsorship & Event Services, U.S. Hispanic Chamber of Commerce (USHCC)

— Delia de la Vara – Deputy Vice President, National Council of La Raza (NCLR) Strategic Communications Group

— Brent Wilkes – Executive Director, League of United Latin American Citizens (LULAC)

Hilton has also created two director of sales positions that are responsible for creating initiatives to increase the market share in the African American and Hispanic markets. Carnita Chopin has been named the director of multicultural sales for the African American market, and Elvida Aparicio Rogers has been named director of multicultural sales for the Hispanic market.

“The creation of these dedicated multicultural sales positions will greatly enhance our ability to effectively target our outreach to these important markets,” said Larry Luteran, vice president of Group Sales and Industry Relations. “We believe Carnita Chopin and Elvida Rogers have the insight and tenacity required to increase our brand awareness and broaden our reach into markets that are critically important to the Hilton Family of Hotels.”

Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises approximately 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world’s best known and most highly regarded hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R) and Homewood Suites by Hilton(R).

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Hilton Hotels Corporation

Kathy Shepard, 310-205-7676


Hilton Hotels Corporation Expands Multicultural Outreach; Company Forms First-Ever Multicultural Advisory Board, Eyes Expanded Outreach to Hispanic and African American Markets