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LOS ANGELES–(HISPANIC PR WIRE – BUSINESS WIRE)–Jan. 30, 2003–Hispanic Broadcasting Corporation (NYSE:HSP) and its Los Angeles stations, KSCA(FM) 101.9, KLVE(FM) 107.5, KRCD(FM) 103.9, KRCV(FM) 98.3 and KTNQ(AM) 1020, are proud to announce that Renan Almendarez Coello, “El Cucuy de la Manana,” Los Angeles’ #1 radio morning show host of KSCA, La Nueva 101.9, has made the decision to explore new opportunities in the entertainment industry. He is currently in negotiations with several networks to pursue a television career, and in addition, Renan intends to devote more time to his charity, “The El Cucuy de la Manana Foundation.” Also, after 16 years of morning radio, Renan will still continue his broadcasting career with the Hispanic Broadcasting Corporation, but will now be heard in a new time slot, beginning February 3rd, during the afternoon drive, from 3-7 p.m., Monday through Friday.
This announcement marks a historical moment for the career of Renan, “After waking up at 3 a.m. for the last 16 years, I think it’s time to enjoy the things in life that I have been missing. I am thrilled to take my career to the next level, where I can explore new challenges and new ways to entertain my audience,” states Coello. Renan Almendarez Coello, “El Cucuy” has the highest loyalty of listeners in the history of Los Angeles, whose morning show audience is over twice the size of his closest Spanish-radio competitor. His impressive ability to improvise and understand his listeners helped him to climb the ladder of success in the largest Hispanic market in the United States.
“Renan is definitely one of the most talented individuals in Hispanic entertainment,” stated Gary Stone, Senior Vice President and Chief Operating Officer of Hispanic Broadcasting Corporation. “I am confident that this new chapter in his career will continue to garner him the same success that he has enjoyed during his many years entertaining millions of fans across the United States,” added Stone.
Since debuting on KSCA(FM) 101.9, La Nueva in 1997, the “El Cucuy de la Manana” show has been broadcast Monday through Saturday from 5 a.m. – 11 a.m., and has achieved unprecedented ratings. Today, he is syndicated in many cities, including New York City, Washington, D.C., Las Vegas, San Francisco and Chicago and reaches a cumulative audience of 1 million plus.
According to Arbitron research dating from Fall 1986, Renan has held the title of the #1 morning drive personality in Los Angeles for a historical record of 24 consecutive Arbitron surveys (Summer 1997 – Summer 2002). For the past 6 years, Renan, “El Cucuy,” has remained the #1 morning show host in Los Angeles, topping the Arbitron ratings, garnering 6.8% of the Los Angeles audience from 6-10 a.m. weekdays, (Arbitron Fall 2002, ages 12+) surpassing the ratings of Rick Dees and Howard Stern.
“El Cucuy” has crafted a radio format all his own. Every Monday through Saturday millions of listeners from all walks of life phone in to share their problems. Known for his jokes and funny improvisations, mixed with matter-of-fact advice, callers seek “El Cucuy’s” insightful words of support and guidance to continue with life’s everyday demands. His “laugh medicine” has provided daily doses of remedies for those who are ill and seek hope. He is a devoted humanitarian who has raised millions for communities worldwide. His radio show has become an outlet for many Hispanic immigrants who do not have a forum to voice their opinions and express their thoughts.
Renan’s popularity is unmatched in the U.S. Hispanic community. As he continues to top the Arbitron ratings and embark on a new television career, he is not only a trusted idol with enormous popularity, but a huge force in the entertainment arena. Renan is sure to prove once again that that not only does he have star-power; he has the unquestionable loyalty of a powerful minority group in the United States.
Hispanic Broadcasting Corporation, the largest Spanish-language radio broadcaster in the United States, currently owns or operates 62 radio stations in fifteen of the top twenty Hispanic markets. The Company also owns and operates a network of Hispanic community-focused bilingual web sites found at http://www.netmio.com
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Hispanic Broadcasting Corporation
Jorge Plasencia, 305-569-3130