HISPANIC BROADCASTING CORPORATION IS PROUD TO ANNOUNCE THE ARRIVAL OF EDDIE ‘PIOLIN’...

HISPANIC BROADCASTING CORPORATION IS PROUD TO ANNOUNCE THE ARRIVAL OF EDDIE ‘PIOLIN’ SOTELO; SOTELO TO HOST MORNING SHOW IN FOUR HBC MARKETS



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DALLAS–(HISPANIC PR WIRE – BUSINESS WIRE)–Jan. 31, 2003–Hispanic Broadcasting Corporation (“HBC”) (NYSE:HSP) is proud to announce the arrival of Eddie “Piolin” Sotelo to HBC, and its stations in Los Angeles, San Francisco, Las Vegas and Phoenix. Beginning February 3rd, Sotelo will host the popular KSCA(FM) La Nueva 101.9 morning show in Los Angeles, Monday through Saturday, from 5 a.m. until 10 a.m. Additionally, the show will be aired on the San Francisco stations: KEMR(FM) AMOR 105.7, KSOL(FM) Estereo Sol 98.9 and KSQL(FM) 99.1. The show will also be aired at HBC Las Vegas on KISF(FM) 103.5, and HBC Phoenix on KHOT(FM) 105.9 and KHOV(FM) 105.3. A press conference was held today at the HBC Studios in Glendale, California, to introduce Sotelo and welcome him to the HBC family.

Sotelo is a leading morning radio host and is regarded as one of the most entertaining personalities in Spanish-language radio. Sotelo began his radio career in 1991 in Santa Ana, California. He has worked for Radio Laser in Oxnard, California and the Super X in Sacramento, California. In 1997, he moved to Entravision’s “Radio Tri-Color” in San Jose, California and based on his ratings, climbed the ladder of success to become the stations’ morning show host.

This opportunity marks a historical moment for the career of Sotelo as he takes the challenge of hosting the #1 morning radio show in Los Angeles. “I am honored to join HBC, the premiere Spanish-language radio company in the United States and to work with the staff of La Nueva, who have established such a loyal following,” states Sotelo. With his fun-loving attitude and humor, he has a proven and impressive ability to draw large audiences.

“We are thrilled to welcome ‘Piolin’ to HBC,” stated Gary Stone, Senior Vice President and Chief Operating Officer of HBC. “We are confident that his incredible talent and humor will be embraced by the loyal listeners of our stations,” added Stone.

Sotelo’s “Piolin in the Morning” show has a wide array of characters, each with a distinct personality of their own. Piolin is the main character in his show and Sotelo’s nickname was adopted from long-time friends who joked about his stature and thick lips. Jokes and pranks abound on the “Piolin Show,” but are always in good taste and in good fun. In addition, his “educational entertainment” segment includes counseling and advice on topics important to the Hispanic community including finance, family, and immigration issues. The show also features segments of community involvement.

Due to his impressive success, Sotelo has commanded “A-list” entertainers on his show, interviewing the best and most popular Hispanic artists such as Thalia and Banda el Recodo. In addition, Sotelo reports up-to-date information on listeners’ homelands from prominent Hispanic political leaders and other Latin American diplomats.

Aside from his ability to captivate large radio audiences, Sotelo also has the capacity and willingness to continuously help the Hispanic community. Over the years, Sotelo has been a devoted humanitarian, promoting community involvement on air and drawing large audiences to assist in community efforts benefiting Hispanics. Whether it’s rolling up his sleeves and getting involved or managing on-air funds to assist those with curable diseases, Sotelo has consistently used his position in radio to help support the Hispanic community in need.

Hispanic Broadcasting Corporation, the largest Spanish-language radio broadcaster in the United States, currently owns and/or operates 63 radio stations in fifteen of the top twenty Hispanic markets. The Company also owns and operates a network of Hispanic community-focused bilingual web sites found at www.netmio.com

–30–ltw/da*

CONTACT:

Hispanic Broadcasting Corporation, Dallas

Jorge Plasencia, 305/569-3130

HISPANIC BROADCASTING CORPORATION IS PROUD TO ANNOUNCE THE ARRIVAL OF EDDIE ‘PIOLIN’ SOTELO; SOTELO TO HOST MORNING SHOW IN FOUR HBC MARKETS