Hispanic Digital Network Expands to 30 Hispanic Publication Websites with Launch of...

Hispanic Digital Network Expands to 30 Hispanic Publication Websites with Launch of Leading Weeklies in New York, Chicago and San Antonio

With second major wave of website launches, HDN more poised than ever to provide Hispanic advertisers with a powerful tool for their Internet marketing campaigns


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Miami, FL–(HISPANIC PR WIRE)–August 24, 2004–Strengthening its ability to provide advertisers with a powerful new platform to reach educated, Spanish-dominant and bilingual U.S. Hispanic Internet users, Hispanic Digital Network has expanded its reach into the top U.S. Hispanic markets with the addition of 20 new publication websites since the company’s launch in December. Latino-owned and operated HDN, the nation’s first network of Hispanic publications on the Internet, is now 29 publication websites strong and growing.

Miami magazines Fama (www.famaweb.com) and Boom! (www.boomonline.com); Chicago weeklies, El Imparcial (www.elimparcial.us) and Extra (www.extranews.net) and San Antonio weekly, El Continental (www.elcontinental.com) are among the second major wave of Hispanic publications that recently unveiled their news and entertainment websites as part of HDN.

HDN’s second wave includes fifteen other Hispanic publications that are among the leaders in their respective markets. They include: Noticia Hispanoamericana (New York and North Carolina), Dominican Times News (New York), El Argentino (Miami, FL), El Mundo Boston (Boston), Ahora News (Reno, NV), El Valle Hispanic News (Colorado), La Voz Independiente (North Carolina), Siete Dias (Sarasota, FL), Identidad Latina (Hartford, CT), Hispano de Tulsa (Tulsa, OK), Hola Arkansas (Little Rock, AR), La Guia de Tulsa (Tulsa, OK) and Latino (South Carolina). Another 10 publication websites are currently under construction and are scheduled to launch within the next several weeks.

“HDN has experienced impressive growth while empowering Hispanic publishers to reach a new audience of readers on the Internet with their quality content, and to be part of a revenue-generating advertising network,” said Bill Gato, President of HDN. “HDN is also attractive to Hispanic marketers because our network’s reach and advertising impressions continue to grow with each publication joining HDN and the audience our publisher partners tap is unique and desirable.”

HDN member websites are optimized to serve IAB-standard banner advertising and Rich Media campaigns across universal content channels of common interest to the U.S. Hispanic community online, such as entertainment, automotive, sports and classifieds. The network’s sophisticated ad serving allows marketers to geo-target their campaigns by publication, news channel, city, state, region, hour, day, ZIP code and more, Gato said.

“The timing of HDN’s expansion couldn’t be more opportune for Hispanic print,” said Claudia Phillips, Chief Operating Officer of HDN. “HDN is more committed than ever to providing Latino publications with first-rate news Web sites comparable to or better than most U.S. English-language dailies and this is going to help them strengthen and grow their businesses by better serving their readers and advertisers alike.”

HDN launched its first wave of publication websites in December. The roster currently features: La Raza Newspaper (www.laraza.com) (Chicago), Semana News (www.semananews.com) (Houston), El Bohemio (www.bohemionews.com) (San Francisco), El Extra (www.elextranewspaper.com) and El Hispano News (www.elhispanonews.com) (both of Dallas), El Latino (www.ellatinoonline.com) (San Diego), El Vocero Hispano (www.elvoceromi.com) (Grand Rapids) and La Prensa Hispana (www.laprensahispananewspaper.com) (Indio, CA).

“This is a new and exciting era for Fama and its readers as we elevate the quality of everything that we do and how we do it,” said Al Vasquez, publisher of Fama. “Through our website and with the help of our partners at HDN, we’re confident that our readers are going to be able to enjoy terrific content and information that will keep them coming back to us everyday.”

PUBLISHERS INVITED TO JOIN HDN

HDN’s mission is to help Hispanic publications profit from the Internet by providing free, customized news websites, free Web hosting and sales support to Hispanic-focused publications nationwide. Publications that currently have a website can participate in HDN’s advertising network as Affiliate Members. HDN news websites are characterized by their ease-of-use, professional look and sophisticated technology. Each website features news, photo, classifieds, community calendar and advertising posting systems which are fully Internet-based.

HDN subscriber publications also receive free Web marketing, technical training, technical support and sophisticated ad serving. Member publications have the ability to generate advertising revenues from their own locally designated advertising inventory, from network ad buys, from online classifieds and more.

HDN’s subscribing member websites feature all of the following:

– News / Photo Content: The ability to mirror the hard copy of the publications online. Publishers may also choose to publish stories and features that appear exclusively online.

– Online Classifieds: Visitors may browse, sell or publicize everything from job openings and cars to apartments for rent and even personal ads.

– IAB-Standard Banner Advertising: Advertisers can geo-target IAB-standard banner campaigns in news channels that appeal to their target Hispanic demographics.

– Community Calendar: A dynamic listing of concerts, community functions and other events.

– Hispanic PR Wire (HPRW) news feed: Website visitors can read headlines from HPRW, the nation’s leading Hispanic news distribution service.

About Hispanic Digital Network

Hispanic Digital Network (HDN) is the nation’s first network of Hispanic publications on the Internet. HDN provides Hispanic-focused publications nationwide of any size, scope or frequency with free, customized news websites. HDN news websites are characterized by their ease-of-use and sophistication. Each website features news, editorial, classifieds, community calendar and advertising posting systems that are fully Internet-based. HDN Member publications have the ability to generate advertising revenues from their own locally designated ads, from network ad buys, from online classifieds and more.

HDN also provides web design services specializing in customized projects, database development, corporate identity, Flash animation, web hosting and Internet marketing.

Since its launch in December 2003, HDN has created websites for major Hispanic publications, including Chicago’s La Raza Newspaper (www.laraza.com), Houston weekly Semana News (www.semananews.com) and San Diego’s El Latino (www.ellatinoonline.com). For more information, visit HDN’s corporate website at http://www.hdnweb.com or call 1-866-4-HDN-WEB.

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CONTACT:

Hispanic Digital Network

Claudia Phillips

(305) 971-7989

claudia@hdnweb.com

Hispanic Digital Network Expands to 30 Hispanic Publication Websites with Launch of Leading Weeklies in New York, Chicago and San Antonio