NEW YORK, March 11 /PRNewswire-HISPANIC PR WIRE/– Hispanic Digital Network, a service of PR Newswire, announced today that Bill Gato, Vice President, and Anllelic Lozada, Online Publishing Manager, will lead a workshop at the National Association of Hispanic Publications 2009 Annual Convention and Expo to be held in McAllen, Texas at the McAllen Convention Center, March 11-14, 2009.
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The “Online Strategies Workshop: How to Successfully Use Online Publishing Tools and Sell Online Advertising in your News Web Site,” will take place on March 13 from 4:15 p.m. to 5:30 p.m. CT.
The focus of the workshop will be to educate conference participants on tools and strategies for increasing traffic to online news sites and methods by which online publishers can maximize content to drive revenue. Topics to be discussed will include opportunities for making money with a news website, developing an online sales strategy, creating copy to increase search engine rankings, using promotional tools to attract site traffic, and best practices for incorporating free online publishing tools and social media components.
“As more and more consumers turn to the Internet as a primary source for news, online publishing knowledge has become a necessity for newspapers,” said Anllelic Lozada, online publishing manager of Hispanic Digital Network. “Our workshop will arm NAHP conference attendees with the right tools to successfully extend their reach to an online audience and to aggressively compete for online ad dollars.”
Hispanics are both the fastest-growing demographic in the United States, and the fastest-growing segment of the online population. According to the Pew Hispanic Center, by 2020, one out of every six people living in the U.S. will be of Hispanic descent; and by 2050, one out of every four people living in the U.S. will be of Hispanic descent. According to eMarketer, there are now 24.6 million U.S. Hispanics on the Internet, and by 2012, the number of U.S. Hispanics online will reach 29.4 million.
“Hispanics, digital media and local media are rapidly growing market segments,” said Bill Gato, vice president and co-founder of Hispanic Digital Network. “We are excited to participate in the NAHP’s annual convention because it focuses on these strategic trends. For six consecutive annual conventions, HDN has contributed to NAHP’s mission of uniting Hispanic publishers across the country by sharing powerful strategies on developing Internet products, growing online audiences and generating new online revenue streams.”
Bill Gato is a Founding Partner of Hispanic Digital Network (HDN), the nation’s first and largest Hispanic online advertising network of local media. In January 2008, HDN was acquired by PR Newswire, the global leader in text and multimedia news distribution services. Gato’s professional communications career spans more than 16 years in print journalism, Hispanic radio, advertising and Internet marketing.
Anllelic Lozada currently works in PR Newswire’s Multicultural department, specifically with Hispanic Digital Network, as an Online Publishing Manager. In this role, Ms. Lozada recruits media to join the network, coordinates marketing strategies for the brand, as well as conducts on-going training on online publishing tools for network members. Anllelic’s Hispanic career experience includes advertising, media relations, marketing and PR metrics.
About NAHP – the National Association of Hispanic Publications
The National Association of Hispanic Publications furthers the excellence, recognition and usage of Hispanic publications by providing access to professional development opportunities to better serve and empower our Hispanic communities. A nonprofit trade advocacy organization representing the majority of Hispanic Publications, NAHP members serve more than 55 markets in 28 states and Puerto Rico with a combined circulation of over 14 million.
About Hispanic Digital Network
Miami-based Hispanic Digital Network (HDN) (http://www.hdnweb.com), launched in 2003 and acquired by PR Newswire (http://www.prnewswire.com) in 2008, is the nation’s first and largest Internet advertising network of U.S. Hispanic local media. HDN provides Hispanic-focused publications nationwide with free, customized news websites, free web hosting and free ad serving. HDN has built dynamic websites for over 77 Hispanic newspapers and magazines. All of HDN’s Web sites are Internet Advertising Bureau-compliant and capable of serving Rich Media formats (http://www.iab.net). HDN serves the business needs of Hispanic agencies and advertisers by offering one dedicated service that can buy, sell and manage Internet-only media campaigns that involve hundreds of small and large Hispanic publications. For more information about HDN’s advertising solutions, visit: http://www.hdnweb.com/mediakit/2009.pdf
About PR Newswire
PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations engage in rich, timely and dynamic dialogue with the media, consumers, policymakers, investors and the general public. Utilizing PR Newswire’s industry-leading communications and marketing services, its customers build brands, generate awareness, impact public policy, drive sales, and raise capital.
Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.unitedbusinessmedia.com.
About United Business Media Limited
UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.
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