Hispanic Digital Network Expands Hispanic Web Marketing Team with Three Key Appointments

Hispanic Digital Network Expands Hispanic Web Marketing Team with Three Key Appointments

Appointments will help Hispanic Digital Network significantly enhance and ramp up new services for advertisers and publishers


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Miami, FL–(HISPANIC PR WIRE)–February 28, 2007–Hispanic Digital Network (HDN) (http://www.hdnweb.com), a leading U.S. Hispanic Web marketing and site representation company, today announced the appointment of three key employees that will lead HDN’s web marketing/design, online publishing and ad trafficking divisions. Joining the HDN team of professionals are Teresa Cure, business development manager; Ed Cabrera, director of Online Publishing; and Jackie Interian, ad trafficking director and national account executive.

“These appointments significantly enhance the services we provide our advertiser and publisher clients,” said Bill Gato, president of HDN, which this year turns four years old. “These and other planned appointments underscore the major Web 2.0 moves HDN has in store for 2007, as the emerging leader in Hispanic Web marketing.”

TERESA CURE

Leading HDN’s business development and HispaniWeb(TM) Web design/marketing services division is Teresa Cure, a Hispanic media and marketing maven with more than 15 years of experience. Among her duties, Cure will help Hispanic marketers develop their Hispanic Internet marketing and media strategies. As a benefit to HDN’s growing national advertiser base, Cure will expand HDN’s media and audience reach by forging new alliances with Hispanic online and offline media properties.

Cure is a former Hispanic television producer for national news programs as well as live entertainment shows. A specialist in public affairs marketing and government RFPs, Cure has also served as a public relations executive and public information officer for the Florida Department of Transportation.

ED CABRERA

Ed Cabrera is HDN’s new director of Online Publishing, a groundbreaking division which has grown to more than 77 U.S. Hispanic newspaper and magazine Web sites since 2003 – now the nation’s largest Hispanic online news and information site network.

Cabrera will assist print publishers with increasing their online audience using HDN’s sophisticated, web-based publishing tools. He will guide HDN’s publisher clients with designing, launching, managing and upgrading their turnkey HDN websites, as well as developing new multimedia marketing, sales and content management trainings and services.

A New Yorker of Dominican descent, Cabrera brings to HDN’s clients over 25 years of experience in effective management, customer relations, partnership-building, online content creation and business development. He has been involved in creative and business arenas such as art, photography, online publishing, film, beauty and fashion, earning management experience at Elizabeth Arden and Saks Fifth Avenue in New York and South Florida.

JACKIE INTERIAN

Jackie Interian is HDN’s new ad trafficking director and national account executive. She will assist HDN’s growing roster of online advertisers with campaign deployment and new national integrated sales initiatives.

Having worked more than seven years at Spanish Broadcasting System (SBS), the largest publicly traded Hispanic-controlled media and entertainment company in the United States, Interian brings a wealth of knowledge and experience of the Hispanic market and media to HDN clients. At SBS, she managed high-profile, multi-station accounts, such as ABC Networks and Telemundo Network. Interian also worked as a content co-editor for La Musica.com, SBS’s music and entertainment portal.

With her strong Hispanic media and sales background, Interian is a perfect fit for managing HDN’s growing national advertiser base, which has included Verizon Wireless, HSBC, Hallmark Channel, HBO, Cingular, MasterCard, the History Channel, TNS Global and more. She will assist HDN clients in reaching their online sales objectives, determining their deployment needs from HDN’s vast array of web services.

ABOUT HISPANIC DIGITAL NETWORK

Miami-based Hispanic Digital Network (HDN) is a leading U.S. Hispanic Web marketing and site representation company. Launched in 2003, HDN is the nation’s first and largest Internet advertising network of U.S. Hispanic newspapers, magazines and media portals. HDN provides Hispanic-focused publications nationwide with free, customized news websites, free web hosting and free ad serving. HDN has built dynamic websites for over 77 Hispanic newspapers and magazines, including Miami’s Diario Las Americas (http://www.diariolasamericas.com), Chicago’s La Raza (http://www.laraza.com), and San Diego’s El Latino (http://www.ellatinoonline.com). All of HDN’s websites are Internet Advertising Bureau-compliant and capable of serving Rich Media formats (http://www.iab.net). HDN serves the business needs of Hispanic agencies and advertisers by offering one dedicated company that can buy sell and manage Internet-only media campaigns that involve hundreds of small and large Hispanic publications. Through its new division, HispaniWeb, HDN also provides businesses with Web design services specializing in customized projects, database development, corporate identity, Flash animation, web hosting and Internet marketing.

HDN is a sister company of Hispanic PR Wire (HispanicPRWire.com), the nation’s leading Hispanic press release wire service, LatinClips (LatinClips.com), a leading U.S. Hispanic media monitoring service, ConTexto Latino (ConTextoLatino.biz), the PR industry’s first Hispanic editorial features service and Hispanic Market Pro (HispanicMarketPro.com), a service that produces professional development audio conferences for Hispanic marketers.

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Hispanic Digital Network Expands Hispanic Web Marketing Team with Three Key Appointments