Hispanic Heritage Foundation And Verizon Wireless Help Latino Entrepreneurs Become More Efficient...

Hispanic Heritage Foundation And Verizon Wireless Help Latino Entrepreneurs Become More Efficient Through The Use Of Technology

The Latinos On Fast Track (LOFT) Regional Tour Helps Guide Small Business Owners in Discovering Innovative Ways Technology Can Help Grow Their Businesses.


N.J., Sept. 26, 2012 /PRNewswire-HISPANIC PR WIRE/ — Verizon Wireless and the
Hispanic Heritage Foundation (HHF) announced today they have joined forces to
host the Latinos On Fast Track (LOFT) Small Business Seminar, a series of small
business-focused seminars throughout the United States designed to provide
Latino entrepreneurs with practical advice from established business owners. The
four-city tour that launches today in Los Angeles and concludes on Oct. 24 in
New York City is designed to highlight industry-leading best practices,
challenges and opportunities, while helping to support organizational


Managing a
small business presents both opportunities and challenges. Most small businesses
operate with limited budget, staff and resources. That is why operating with the
right services and technology will help save time and money, increasing
efficiency and productivity. In an effort to showcase ways Latino small business
owners and entrepreneurs can equip themselves with the right tools while
propelling their business forward, the Hispanic Heritage Foundation LOFT Small
Business Seminars, presented by Verizon Wireless, will take place in the
following cities:


— Los


Museum of
Latin American Art (MOLAA), Long Beach



Downtown Miami         



of Puerto Rican Arts and Culture                

— New




“HHF is
thrilled to partner with Verizon Wireless on this important effort to support
Latino small businesses in four key regions across the United States,” said
Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation.
“Hispanic-owned small businesses will play an even greater role in growing the
economy and job creation going forward.  Verizon Wireless, our partners and the
local business leaders in our host regions want to provide an effective forum to
support that growth.”


According to
the latest Census Bureau findings, the number of Hispanic-owned businesses in
the United States increased by 43.7 percent to 2.3 million, more than twice the
national rate of 18.0 percent between 2002 and 2007. Hispanic-owned businesses
generated $345.2 billion in sales in 2007, up 55.5 percent compared with 2002
and the number of Hispanic-owned businesses with receipts of $1 million or more
increased 51.6 percent between 2002 and 2007. Those numbers are projected to
grow even more exponentially by the next Census.


“At Verizon
Wireless we not only understand the value Latino Entrepreneurship has on the
U.S. economy, but the important role technology plays in enabling them to remain
competitive in the digital world,” explained Elva Lima, executive director of
community relations and multicultural communications at Verizon Wireless. “Our
partnership with the Hispanic Heritage Foundation allows us to share our
expertise and insights on ways small businesses can leverage technology to help
increase and maximize their bottom line.”


If you are a
Latino entrepreneur and are interested in joining The Hispanic Heritage
Foundation LOFT Small Business Seminars program, visit

. If you are looking for ways to leverage
technology to help support and promote your small business, visit a Verizon
Wireless Communications Store and speak with a business specialist or log onto

* for more information.


* Only
available in English.


About Verizon

Verizon Wireless operates the nation’s largest 4G LTE network and largest, most
reliable 3G network. The company serves 94.2 million retail customers, including
88.8 million retail postpaid customers. Headquartered in Basking Ridge, N.J.,
with 78,000 employees nationwide, Verizon Wireless is a joint venture of Verizon
Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more
information, visit

. To preview and request broadcast-quality
video footage and high-resolution stills of Verizon Wireless operations, log on
to the Verizon Wireless Multimedia Library at



About Hispanic
Heritage Foundation

Since being established by the White House in 1987, the Hispanic Heritage
Foundation has inspired, identified, prepared and positioned Latino leaders in
the classroom, community and workforce to meet America’s priorities.  Latinos On
Fast Track (LOFT) if a leadership and workforce development program.  Visit

for more information.


SOURCE  Verizon Wireless

Hispanic Heritage Foundation And Verizon Wireless Help Latino Entrepreneurs Become More Efficient Through The Use Of Technology