Hispanic Market Pro Announces 2007 Schedule of Professional Development Teleseminars for Marketing...

Hispanic Market Pro Announces 2007 Schedule of Professional Development Teleseminars for Marketing and PR Industry Pros

Teleseminar program returns with top-notch audio conferences on topics ranging from best practices in Hispanic youth to Hispanic Web marketing at cost-effective rates


Miami, FL–(HISPANIC PR WIRE)–March 1, 2007–Hispanic Market Pro (HMP), the nation’s only professional development teleseminar service for Hispanic marketers, today announced its 2007 schedule of audio conferences and a key appointment to direct the service’s programming.

“We took a year-long hiatus to revamp Hispanic Market Pro with a new approach, more affordable rates and leadership that help us deliver high caliber programming,” said Manny Ruiz, who as president of Hispanic PR Wire oversees Hispanic Market Pro. “We passionately believe that HMP is the ideal, cost effective learning vehicle that the industry needs to grow and mature.”

Among the key changes to HMP is the appointment of Natalia Flores, APR, corporate communications manager of Hispanic PR Wire and current president of the Miami chapter of the Public Relations Society of America (PRSA), to direct the service’s teleseminar programming. HMP’s teleseminar rate structure has also been simplified to $110 for professional per call-in site and $35 for students and educators.

The one-hour programs feature the industry’s most respected presenters in a teleseminar format that saves marketers time and travel, lodging, meals and conference registration costs.

HMP’s line up of national teleseminars will tackle a broad range of hot topics in the Hispanic market industry ranging from best practices in Hispanic youth marketing to the Internet. The tentative schedule of confirmed programs, which includes tracks relevant to Hispanic advertising and PR professionals, features:

Insights into Executing Effective Multicultural Marketing Campaigns That Reach Hispanics, African Americans and U.S. Asians

Wednesday, April 11, 3PM EDT

Leading multicultural PR firms and corporate marketers will discuss in-depth what works – and what doesn’t – when planning and executing multi-ethnic outreach.

Latino Clicks: Hispanic Internet Masters Reveal What Works – and What Doesn’t –

In the New Web 2.0 Era

Thursday, May 17, 3PM EDT

YouTube and MySpace may be all the rage now but how are those major trends impacting the Hispanic Internet market space and what can marketers expect to see in the Hispanic version of the Web 2.0 era?

Meet the Press: Editors From The Nation’s Leading Hispanic Youth Media Outlets

Thursday, June 14, 3PM EDT

The Latino youth market represents one of the most elusive yet growing segments of the Hispanic market and no one is better equipped to help you reach them than the media outlets that specifically cater to them.

Top Strategies for Marketing to Older Generation Latinos

Thursday, September 13, 3PM EDT

With nearly seven million Hispanics approaching retirement and immense purchasing power, many companies are targeting marketing campaigns to meet the needs of older generation Hispanics.

Connecting With Hispanic SMBs: Strategies and Ideas to Make Millions from This Untapped Market

Thursday, October 11, 3PM EDT

Are you successfully reaching the more than two million Hispanic-owned businesses with an estimated purchasing power of more than $222 billion?

Meet the Press: Editors of the Top Hispanic Men’s Media Outlets

Thursday, November 8, 3PM EDT

You’ll learn the top do’s and don’ts when pitching Hispanic men’s outlets, what stories they want and what horrible mistakes to avoid.

About Hispanic Market Pro

Headquartered in Miami and wholly owned by Hispanic PR Wire, Hispanic Market Pro (HMP)

(http://www.HispanicMarketPro.com) provides Hispanic marketing executives with first-rate professional development teleseminars that are insightful, practical and economical. HMP presents marketing-related trainings on a wide variety of career-building topics that appeal to executives across every advertising and PR discipline ranging from media buying to media relations. Hispanic Market Pro is a sister company of Hispanic Digital Network, LatinClips and ConTexto Latino.

NOTA A LOS REDACTORES: Una imagen de alta resolución está disponible en: http://www.hispanicprwire.com/home.php?l=es

Hispanic Market Pro Announces 2007 Schedule of Professional Development Teleseminars for Marketing and PR Industry Pros