NEW YORK, Aug. 5, 2014 /PRNewswire-HISPANIC PR WIRE/ — Music and Entertainment are key social connectors to engage the Hispanic consumer. As importantly, Hispanic culture is crossing over to the overall U.S. population. That is why Portada is devoting a special Forum, before its Annual Conference, to Music and Entertainment Marketing.

The program  of the Hispanic Music and Entertainment Marketing Forum on Sept. 17 in New York City, which together with the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 comprehends #Portada14, is designed to provide marketing, media and entertainment executives key market intelligence and the best networking opportunities.

EARLY BIRD REGISTRATION expires this Friday August 8, make sure to register here: https://www.portada-online.com/events/hispanic-forum/register/

Major marketers including Maria Rios, Director Multicultural Marketing & Media Strategy, Macy’s; Maybelline New York’s Daniel Villaroel and Manny Gonzalez, Director Multicultural Marketing, Moet Hennessy as well as key Research, Music, Entertainment and Agency players will explore the following themes:

– A RADIOGRAPHY OF HISPANIC MUSIC AND ENTERTAINMENT CONSUMPTION:  New Data and intelligence on the Hispanic music and entertainment consumer.

– Inside the mind of an INTERNET RADIO PLANNER

– BRANDED ENTERTAINMENT-CRUCIAL CHANGES IN THE PARADIGM: How can brands best execute campaigns and measure sponsorship ROI in the rapidly changing Hispanic Music and Entertainment Marketing Sector? The role of music record companies.

– MAKING CELEBRITY MARKETING WORK: The Crucial role of Digital and Mobile media.

– MUSIC GENRES HISPANICS LOVE:  Meet the members of the STAR BAND BACHATA HEIGHTZ and understand what the Dominican Republic rotted and urban influenced Bachata genre is all about.

Already confirmed #PORTADA14 SPONSORS are:
8th ANNUAL HISPANIC MUSIC AND ENTERTAINMENT MARKETING CONFERENCE: 
Gold Sponsors:
Ebuzzing (www.ebuzzing.com)
GFK (www.gfk.com)
YuMe (www.yume.com)

Bronze Sponsors:
Mocospace (www.mocospace.com)   

Wi-Fi Sponsor
La Musica (http://spanishbroadcasting.com/)

HISPANIC MUSIC AND ENTERTAINMENT MARKETING FORUM
Spotlight Sponsor
Batanga Media (www.batangamedia.com)  

For sponsorship opportunities, contact Kelley Eberhardt at Kelley@portada-online.com or call 1 212 685 4441 

About  #Portada14

Portada, www.portada-online.com. the leading Source on Hispanic Marketing and Media (www.portada-online.com) is celebrating its Annual Conference on September 17 and 18 in New York City’s Scholastic Auditorium & Greenhouse with Rooftop Terrace. #Portada14 comprehends the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 (www.portada-online.com/events/hispanic-conference) and the Hispanic Music and Entertainment Marketing Forum (www.portada-online.com/events/hispanic-forum) on September 17. Both events can be attended independently or through a combo ticket.

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