Hispanic PR Wire and PRSA Team Up to Offer the ‘2007 Hispanic...

Hispanic PR Wire and PRSA Team Up to Offer the ‘2007 Hispanic PR & Marketing Strategies Tour’ of Professional Development Breakfasts in 15 Cities Nationwide


Miami, FL–(HISPANIC PR WIRE)–January 23, 2007–Hispanic PR Wire and the Public Relations Society of America (PRSA) today announced that they will join forces to launch an unprecedented 15-city nationwide program of professional development breakfasts called the “2007 Hispanic Public Relations and Marketing Strategies Tour.” The tour, which kicks off January 25 in Miami with the PRSA Miami Chapter, is expected to visit such cities throughout the year as Atlanta, Washington, DC, New York, Houston, Chicago, San Francisco and Los Angeles, among others.

“These professional development breakfasts will give dozens of participating PRSA Chapters and their members an opportunity to learn in-depth about Hispanic and multicultural public relations strategies,” said PRSA Chair and Chief Executive Officer Rhoda Weiss, APR, Fellow PRSA. “These programs underscore PRSA’s commitment to diversity and to empowering our professionals with information that helps them better understand the rapidly changing face of America.”

The content of the breakfast programs will vary from city to city and will consist of Hispanic media relations and public relations measurement presentations or media panels with top notch Hispanic and/or multicultural media outlets. Multicultural public relations case studies, media contact sheets and other information will be distributed to attendees at each of the events.

“Our aim is to execute this tour with such excellence that it will become a legacy program for us with PRSA,” said Hispanic PR Wire President Manny Ruiz. “We are looking forward to strengthening our alliance with PRSA through this unprecedented national tour.”

All of the breakfasts are being coordinated by Hispanic PR Wire with PRSA Chapters and/or their multicultural program committees. PRSA Chapters that would like to participate in the tour can e-mail Natalia Flores at natalia@hispanicprwire.com.

About Hispanic PR Wire

Miami-based and Latino-owned <a href="http://www.hispanicprwire.com"Hispanic PR Wire (HPRW) is the nation’s leading and most comprehensive Hispanic press release wire service reaching U.S. Hispanic media and opinion leaders and includes news partnerships with many of the nation’s leading Hispanic newspapers, magazines and Internet portals Hispanic PR Wire distributes corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free newsfeed. Hispanic PR Wire is a sister company of editorial features service <a href="http://www.contextolatino.com"ConTexto Latino, Hispanic monitoring service <a href="http://www.latinclips.com"LatinClips, Web design and marketing firm/online advertising network <a href="http://www.hdnweb.com"Hispanic Digital Network, Hispanic professional development service Hispanic Market Pro and African American wire service Black PR Wire. HPRW is also the exclusive Hispanic wire partner of leading corporate wire Business Wire and Asian American news distribution leader US Asian Wire.

About the Public Relations Society of America (PRSA)

The Public Relations Society of America <a href="http://www.prsa.org"(http://www.prsa.org), headquartered in New York City, is the world’s largest organization for public relations professionals. The Society has more than 31,000 professional and student members. PRSA is organized into 109 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 281 Chapters at colleges and universities throughout the United States.

Hispanic PR Wire and PRSA Team Up to Offer the ‘2007 Hispanic PR & Marketing Strategies Tour’ of Professional Development Breakfasts in 15 Cities Nationwide