HISPANIC PR WIRE AND BUSINESS WIRE LAUNCH NEW B-TO-B CIRCUIT IN PARTNERSHIP...

HISPANIC PR WIRE AND BUSINESS WIRE LAUNCH NEW B-TO-B CIRCUIT IN PARTNERSHIP WITH HISPANIC BUSINESS MAGAZINE

Financial institutions, marketers and vendors targeting Hispanic business owners have a new, compelling and accurate communications tool to reach them


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MIAMI, FL–(HISPANIC PR WIRE)–March 5, 2003–Hispanic PR Wire and Business Wire have partnered with Hispanic Business magazine to launch a new Hispanic B-to-B circuit that enables clients to deliver their news directly to thousands of Latino entrepreneurs nationwide.

The Hispanic B-to-B Circuit features press release distributions at national, state or even metro-specific levels. The circuit reaches CEOs, COOs, CFOs and other key business decision makers that have specifically subscribed to receive e-news from Hispanic Business and its partners.

“This circuit is a powerful tool for companies and vendors trying to tap into the multi-billion dollar Latino business market,” said Manny Ruiz, president of HPRW. “The fact that we’re working with nation’s premier business publication for Latino entrepreneurs makes the caliber of this circuit that much more credible.”

“Our goal is to provide Hispanic CEOs and professionals with information and services to help them grow their businesses,” said Abel Magaña, new media content manager for Hispanic Business magazine. “The Hispanic B-to-B Circuit is just one more way of empowering our members with relevant communications from corporate America and government.”

The Hispanic B-to-B circuit is part of an arsenal of proprietary, grassroots circuits HPRW already offers clients such as the Hispanic Organizations and Hispanic Elected Officials circuits. These grassroots circuits can be ordered through Hispanic PR Wire or Business Wire as an add on to a regular media distribution or as a stand-alone circuit.

About Hispanic PR Wire, Inc.

Miami-based Hispanic PR Wire, Inc. (HPRW) is the nation’s leading and most comprehensive Hispanic news distribution service reaching U.S. Hispanic and Puerto Rico media, opinion leaders and grass roots organizations.

HPRW exclusively features guaranteed placement with all client news releases through its Hispanic news content agreements with Latino publications nationwide.

HPRW also offers grassroots distribution options such as the Hispanic Organizations, Hispanic Business-to-Business and Hispanic Elected Officials Circuits. Through its sister company LatinClips™, HPRW also features U.S. Hispanic print media tracking.

To learn more about Hispanic PR Wire’s services visit the company’s website at http://www.HispanicPRWire.com or call toll free, 1-866-HPR-WIRE, Monday through Friday, 8:30 a.m. through 8 p.m. ET. A complete, full color brochure of our services can also be downloaded at http://www.hispanicprwire.com/distribution&rates.html.

About Hispanic Business Inc.

Now in its 24th year, Hispanic Business Inc., based in Santa Barbara, California, is an award-winning publishing and information services company. Hispanic Business magazine, the nation’s leading source of information for and about Hispanic professionals and entrepreneurs, is the company’s flagship publication. Other products and educational services include SúperOnda magazine, HireDiversity.com Career Expos, the annual EOY (Entrepreneur of the Year) Awards Gala, and the Hispanic Business Board of Economists (BOE) U.S. Hispanic Economic Summit. For additional information, visit the company’s Web site at http://www.hispanicbusiness.com/pr.

About Business Wire

Business Wire was founded in 1961 by its chairman/CEO, Lorry I. Lokey, veteran journalist and public relations executive.

Business Wire’s multi-channel delivery network provides real-time, simultaneous access to key audiences–the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers.

The company electronically disseminates some 1,000 full-text news releases daily to the news media, the Internet, online services and databases, and the global investment community. Business Wire has network access to some 60 international and national news agencies, financial information providers, and Web-based news services throughout North America, Europe, Asia, Latin America, the Middle East and Africa.

Business Wire has 26 U.S. offices, plus Frankfurt, London and Brussels offices, and reciprocal offices worldwide.

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CONTACTS:

Hispanic PR Wire

Yoli Garcia

Tel: 305.971.2622

or

Hispanic Business

Stephan West

Tel: 805-964-4554 x130

or

Business Wire

Neil Hershberg

Tel: 212-752-9600

HISPANIC PR WIRE AND BUSINESS WIRE LAUNCH NEW B-TO-B CIRCUIT IN PARTNERSHIP WITH HISPANIC BUSINESS MAGAZINE