MIAMI, FL–(HISPANIC PR WIRE)–November 2, 2005–Hispanic PR Wire and HispanicAd.com (Adnotas.com in Puerto Rico) have partnered to introduce Hispanic Market Pro (HMP), a service that provides Hispanic marketers with cost-effective, professional development Webinars led by the industry’s top talents.
HMP leverages the resources, insights and relationships of three leading Hispanic Market industry communications companies. Hispanic Market Pro will present weekly trainings every Thursday on a wide variety of career-building topics guaranteed to appeal to executives across every advertising and PR discipline ranging from media buying to media relations.
“HMP represents a significantly more economical and practical approach to professional development,” said HMP partner and co-founder Manny Ruiz. “Our Webinars will feature our industry’s most respected presenters in an audio conference format that saves marketers money in time, travel, lodging, meals and conference registrations.”
“The timing of what we have to offer has never been more critical,” said HMP partner and co-founder Gene Bryan. “The accelerating growth of our industry means that practical, high level trainings like the ones we offer are needed to update Hispanic marketers about the latest tactics, technologies and insights.”
Thursdays Belong to Hispanic Market University(TM)
All HMP Webinars are part of a virtual training curriculum of 90- and 60-minute Web/audio conferences collectively called Hispanic Market University(TM) (HMU) and broadcast using the latest technology. HMU curriculum is divided into advertising and PR tracks with occasional overlaps. HMU targets the advertising, marketing, media and public relations communities for both the U.S. Hispanic and Puerto Rico markets.
The first Hispanic Market University course kicks off Thursday, November 15 at 2 p.m. with a top caliber 90 minute program titled “Beyond Reggaeton: Marketing Veterans Reveal What You Must Know to Effectively Reach the Hispanic Youth Market.” HMU programs continue with “The New Digital Frontera: Increasing Hispanic Market Share by Developing the Right Internet Strategy” (Nov. 17); “Latin Star Power: How to Maximize Your Endorsements and Partnerships with Hispanic Celebrities” (Dec. 1) and “Editors Reveal Secrets of Pitching Top U.S. Hispanic and Puerto Rico Women’s Magazines” (Dec. 6). The year ends on a big note with the program “U.S. Hispanic Market Outlook 2006: Advertising and PR Industry Leaders Help You Plan for the Year Ahead” on Dec. 8. For a complete listing of the Webinars and speakers for the remainder of 2005 or to register for one, visit http://www.HispanicMarketPro.com. Access rates per Webinar or call-in sites range from $215 for marketing professionals to $55 for students and educators.
In order to make HMU a fun tradition, marketing professionals who participate in HMU courses earn credits each time. For example, marketers who are part of at least 10 courses earn HMU certificates and free access to any HMU advertising or PR Webinars.
Call for 2006 Speakers Underway
HMP is already working on its program/speaker roster for the first quarter of 2006. All speakers, panelists and moderators will be widely publicized through an array of resources, including Hispanic Market Pro, HispanicAd.com and its newsletter, Hispanic PR Wire, AdNotas.com, The Hispanic PR Monitor, PRSA.org and HispanicBusiness.com, among others. To suggest a program topic or simply submit your name for speaking opportunities visit our link http://www.hispanicmarketpro.com/about/speaking/index.php.
A Solid Team
Hispanic Market Pro’s staff is led by marketing executive and former CNN correspondent Ronnie Lovler, who is HMP’s Managing Director. Collaborating closely with Hispanic Market Pro will be editors from The Hispanic PR Monitor, LatinClips, Hispanic Digital Network and ConTexto Latino.
About Hispanic Market Pro
Co-headquartered in Miami and New York, Hispanic Market Pro (www.HispanicMarketPro.com) provides Hispanic marketing executives with first-rate professional development Webinars that are insightful, practical and economical. A joint venture of Hispanic PR Wire and Bryan Communications (HispanicAd.com/AdNotas.com), HMP presents weekly trainings every Thursday on a wide variety of career-building topics that appeal to executives across every advertising and PR discipline ranging from media buying to media relations.
Hispanic Market Pro is a sister company of Hispanic Digital Network, LatinClips and ConTexto Latino.
About Hispanic PR Wire
Miami-based and Latino-owned Hispanic PR Wire (HPRW) is the nation’s leading press release newswire service for Hispanic and Puerto Rico journalists and marketers.
Through scores of news partnerships with many of the nation’s leading Hispanic newspapers, magazines and Internet portals, HPRW gives clients more than 70 placements with any geographic distribution.
Hispanic PR Wire sends corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free newsfeed. Media subscribers can register for HPRW’s news by accessing HPRW’s media registration form online at http://www.hispanicprwire.com/register_daily_news.php?l=in. The Online form enables journalists to select which news they want to subscribe to from among HPRW’s 15 news categories varying from Entertainment and Business/Finance to Government and Immigration.
Hispanic PR Wire is a sister company of editorial features service ConTexto Latino, Hispanic monitoring service LatinClips, Hispanic professional development service Hispanic Market Pro, Hispanic Web marketing firm Hispanic Digital Network and African American wire service Black PR Wire. HPRW is also the exclusive Hispanic wire partner of leading corporate wire distributor Business Wire and public affairs news distribution leader US Newswire.
About HispanicAd.com & AdNotas.com
HispanicAd.com, and its sister online company, AdNotas.com are the Hispanic Market’s leading advertising and media news and information sites in the U.S., Latin America and the Caribbean. Both companies offer daily news updates on Hispanic Market issues as well as separate weekly newsletters and weekly articles on key industry topics, individuals and corporations. HispanicAd.com is owned and operated by Hispanic Media Sales, Inc., while AdNotas.com is an undertaking of Adnotas, Inc. The two companies feature regular contests and an abundance of reader forums, polls and other feedback opportunities. HispanicAd.com and AdNotas.com rely on advertising as their principle source of revenue and access to its information is free of charge.
NOTE TO EDITORS: High-resolution images are available at: http://www.hispanicprwire.com/home.php?l=in