Hispanic Yellow Pages of America, Inc. Acquires Páginas Amarillas de Colorado

Hispanic Yellow Pages of America, Inc. Acquires Páginas Amarillas de Colorado

Denver Spanish-language Yellow Pages Joins National Hispanic Directory Company


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Chicago, IL–(HISPANIC PR WIRE)–May 4, 2004–Hispanic Yellow Pages of America, Inc. (HYPA) has acquired Páginas Amarillas de Colorado (PAC), Denver’s leading Hispanic yellow pages directory, for an undisclosed combination of cash and stock. PAC marks HYPA’s second acquisition following Chicago’s La Raza Páginas Amarillas in April.

PAC, one of the nation’s largest Hispanic yellow pages publications, was formed seven years ago by Mrs. Martha Rubi and is considered the most important vehicle for local businesses to reach the Denver Hispanic Community.

Today, there are more than 750,000 Latinos in Denver. The market’s Hispanic population has grown by over 100 percent since 1990. “We had so many opportunities that we could not take advantage of because we did not have the resources. With HYPA I not only found the capital, but the publishing know how and right partners,” said Mrs. Rubi.

HYPA, the platform for consolidation of U.S. Hispanic directories, plans to centralize all production and administrative responsibilities in Chicago, thus affording its publishers the freedom to market and sell advertising for their books more effectively. HYPA’s plan allows for investment in a local sales infrastructure and support with telemarketing and national sales to CMR agencies.

“We have been sharing best practices in publishing our directories, and I can tell that with Martha joining our management team, HYPA is poised to expand rapidly through acquisitions and more so through the organic growth based on building and operating the directories we purchase,” stated HYPA Director, Robert Armband.

Another reason Mrs. Rubi chose HYPA as a partner was because of Mr. Gilbert Cano, an additional asset HYPA offers to publishers. Mr. Gilbert Cano, General Manager of HYPA has more than 19 years of experience in the yellow pages industry. Mr. Cano has been responsible for operating and leading the sales and marketing efforts for yellow pages directories in Latin America, as well as, in the United States.

“I’m thrilled that we have accomplished our second acquisition and I trust that our plan will enjoy as much enthusiasm in the other markets where we are currently entertaining discussions for acquisitions and partnerships,” stated Mr. Gilbert Cano.

Mrs. Rubi remains publisher of PAC and has also become a shareholder and Director of HYPA, together with Mr. Signoret and Mr. Armband. “It is a pleasure working with such an energetic and intelligent woman,” stated Carlos Signoret, Fund Manager of Hispania Capital Partners. “With the help of Santana Partners, a Denver-based investment-banking firm that served as financial advisor to PAC during the transaction, we were able to close the transaction in only a few months,” added Mr. Signoret.

About Hispanic Yellow Pages of America, Inc. (HYPA)

HYPA is a newly formed corporation by Hispania Capital Partners and Robert J. Armband. With the acquisition of PAC, Mrs. Martha Rubi has become a partner and member of the Board of Directors. HYPA currently owns and operates two Hispanic directories, La Raza Páginas Amarillas de Chicago and Páginas Amarillas de Colorado. HYPA’s mission is to become the largest Hispanic directory publisher in the U.S.

About Hispania Capital Partners, LLC

Hispania Capital Partners (HCP) is a Chicago-based private equity firm focused on funding later-stage businesses targeting the U.S. Hispanic market. HCP invests in companies with revenues between $5 million and $100 million in a wide range of industries including business services, consumer products, education, food, healthcare, media, and retail. HCP was established in February 2003 and currently manages $125 million in capital. http://www.hispaniapartners.com (Tel. 312-697-4611)

About Santana Partners LLC

Santana Partners LLC is a Denver-based investment-banking firm with a strong track record of helping businesses move up to the next level by helping them clarify their capital strategy requirements and pinpointing solutions. For further information please contact Mr. Danny Stroud (Tel. 303-973-9375) http://www.santanapartners.com

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CONTACT:

Jimena Catarivas, (773) 273 3398

Fax: (773) 329 4950

Hispanic Yellow Pages of America, Inc. Acquires Páginas Amarillas de Colorado