Chicago, IL–(HISPANIC PR WIRE)–April 12, 2005–Hispanicity(TM), a full-service advertising agency focusing on a tri-generational approach to Hispanic marketing, announces new hires as part of its continued growth and development, positioning it to deliver the best resources available in the Hispanic market. Evan Gordon, President and founder of Hispanicity, has hired Jack Aguirre as Media Director, Victor Gámez as Director of Business Development and César Campa as Director of Creative Services.
With more than 35 years as a Media Director for Hispanic and general market agencies, Jack Aguirre has extensive experience preparing multicultural national plans for blue chip accounts. Aguirre’s career began in the general market before there were Hispanic agencies. Then Aguirre became the first media director at the first Hispanic agency in the U.S. This led him down a long, successful career path working on accounts that included Budweiser, Bud Light, Colgate-Palmolive, American Airlines, Walgreen’s, Kellogg’s, Procter & Gamble, Coca-Cola and more. “Jack has more media experience than most agencies’ media personnel have years of life,” said Gordon.
Victor Gámez, a 15-year sales and marketing veteran, created and led marketing campaigns for the food, dairy and pharmaceutical categories and managed large accounts in the environmental protection industry for companies like Osram Sylvania, Eli Lilly and General Electric.
César Campa has over 13 years experience as a Creative Director with a specialized background in graphic design and photography. He has been a significant contributor to companies such as J. Muller International, Commonwealth Edison and Abbott Laboratories, among others, utilizing his design skills in identity development and branding implementation.
“These new hires represent the values that define Hispanicity honesty, integrity, respect, creative passion and common sense, combined with outstanding knowledge and unparalleled experience.”
Hispanicity markets to all three generations of Hispanics, not just those that speak Spanish. “We create campaigns that are culturally relevant and custom designed for each generation’s preferred medium in their language of choice — be it Spanish, English, Spanglish or Bilingual. With its tri-generational approach, Hispanicity is able to target the entire Hispanic market instead of just the typical 40%,” explained Gordon.
More information is available about Hispanicity at http://www.hispanicity.com.
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Evan Gordon, (312) 962-5800