MIAMI, June 15, 2011 /PRNewswire-HISPANIC PR WIRE/ — Leading Latino social media content and marketing services platform Hispanicize has partnered with two of the nation’s most influential Latina bloggers, Piera Jolly of JollyMom and Eva Smith of Tech.Food.Life, to launch the Latina Mom Bloggers network.
A service of Latina Moms Media, LLC, Latina Mom Bloggers features the industry’s most comprehensive Word of Mouth communications services targeting influential Latina moms, the most sought-after purchase decision-makers in the fast growing $1 trillion Hispanic market. Through a proprietary platform that ranges widely from blog ambassador campaigns to influencer research and even branded, in-home parties, Latina Mom Bloggers is the most complete resource for Word of Mouth marketers and agencies targeting Hispanic mothers.
“Piera and Eva bring an authentic, empowering voice for Latina mom bloggers that we believe will resonate with both bloggers and marketers alike,” said Manny Ruiz, co-founder of Hispanicize. “Latina Mom Bloggers represents the first major investment of Hispanicize this year as we continue to roll out additional innovative ventures with entrepreneurs that want to grow with us in this niche space. ”
Piera Jolly, a Nielsen Power 50 mom blogger who comes from a family of entrepreneurs herself, will lead the company as CEO. “I’m humbled to lead this organization and very excited to give the Latina mom blogging community everything I’ve learned from blogging in the general market,” said Jolly.
Co-founder Eva Smith, who with more than 11,000 followers on Twitter and a Klout score of 64, is one of the top influencers in Latino social media, said: “It’s a blessing to be part of a company that will work hard to enrich Hispanic mom bloggers with resources, training and the campaigns they need to succeed.”
In addition to Jolly and Smith, Latina Mom Bloggers counts on senior multicultural marketing and strategic counsel from Angela Sustaita-Ruiz, a multiple, award-winning Hispanic public relations professional who organizes the annual Hispanicize conference and is the publisher of the Hispanic PR Blog.
“Our approach is infused with best practices from Hispanic social media and marketing,” said Sustaita-Ruiz, herself a Latina mom. “Our goal is to work collaboratively with brands and/or their agencies to develop comprehensive engagement strategies that will enhance their overall communications objectives.”
About Latina Mom Bloggers
A service of Latina Moms Media, LLC and sister company of Hispanicize, Latina Mom Bloggers (www.LatinaMomBloggers.com) features the industry’s most comprehensive Word of Mouth marketing services targeting influential Latina moms, the most sought after purchase decision-makers in the fast growing $1 trillion Hispanic market.
Through a proprietary platform that ranges widely from blog ambassador campaigns to branded, in-home parties, Latina Mom Bloggers is the most complete resource for Word of Mouth marketers and agencies targeting Hispanic mothers. Latina Mom Bloggers offers such turnkey solutions as blogger brand ambassadorships, specialized blogger events, blogger outreach, blogger advertising as well as social media promotions, consulting and much more.
Co-headquartered in Miami and Orange County, CA, Latina Mom Bloggers is led by its Co-founder and CEO Piera Jolly, the JollyMom as well as co-founder Eva Smith of Tech.Food.Life. Latina Mom Bloggers is on Facebook (www.facebook.com/latinamomblogs) and Twitter @LatinaMomBlogs.
Co-headquartered in New York City and Miami, Hispanicize is the nation’s leading Latino social media content and marketing services platform.
The Hispanicize content platform regularly features in-depth industry news for marketers and bloggers, webinar trainings, blogger technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers.
Hispanicize’s marketing services features Latino social media influencer services including blog ambassadorships, research, blog product reviews, conferences and much more.
Hispanicize was co-founded by Latino social media thought leaders Manny Ruiz, founder of the Hispanic PR Blog, PapiBlogger and the annual Hispanicize conference, Louis Pagan, Co-Founder of LATISM and Publisher of Latino Rebranded and Angela Sustaita-Ruiz, Publisher of the Hispanic PR Blog.
To follow Hispanicize.com on its Facebook fan page, visit http://www.facebook.com/hispanicize or on Twitter @Hispanicize.