Hispanics’ Health Concerns Answered on Médico de Familia’s New Website

Hispanics’ Health Concerns Answered on Médico de Familia’s New Website

Monthly magazine decides to launch online version of its publication


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New York, NY–(HISPANIC PR WIRE)–February 26, 2007–The Spanish-language health monthly “Médico de Familia” launched today its website (http://www.medicodefamilia.org) in order to offer online users the same unique health editorial being delivered to over 20,000 Hispanic doctors’ offices and waiting rooms throughout the country. These physicians also write many of the articles featured in the magazine, which features a bright, modern design, easy-to-understand Spanish and is based on the physicians’ experience in the frontline of community healthcare.

Beyond providing a digital outlet for the magazine’s monthly content, the new interactive venue will allow the magazine’s editorial staff to feature breaking news that affects the quality and scope of healthcare available to the Hispanic community. The free site, a collaboration between Medico de Familia and Hispanic Digital Network—the leading provider of Hispanic newspapers online—provides state-of-the-art hosting, advertising infrastructure and third-party reporting to assure online marketing that is efficient and verifiable.

According to “Médico de Familia” Publisher Neil Porter, other features being developed include physician blogs, live Q&A chat with doctors, and a semimonthly e-newsletter.

“We are also planning to post an English-language version of the site. Since our magazine is written for the entire family, we want to make it possible for everyone in the family, be they English or Spanish-speakers, to access this important health information.”

About Médico de Familia

“Médico de Familia” is a unique health monthly written by Hispanic physicians in plain-spoken Spanish for U.S. Hispanic consumers. The publication fills a glaring void in the Hispanic consumer print market, using the insight and experience of the Interamerican College of Physicians and Surgeons (ICPS) as the origin for much of the magazine’s editorial content. The circulation of 60,000 copies is distributed through ICPS-affiliate doctors’ offices and clinics in high-density Hispanic zip codes, and their enthusiasm for the importance of the ICPS as an educational and lobbying group drives the perception of the magazine as an important source for information and reference.

About Hispanic Digital Network

Miami-based Hispanic Digital Network (HDN) is the nation’s first Internet advertising network of U.S. Hispanic newspapers, magazines and radio stations. HDN provides Hispanic-focused publications nationwide that meet specific qualifications with free, customized news websites, free web hosting and free ad serving. Launched in December 2003, HDN has built dynamic websites for over 75 Hispanic newspapers and magazines, including Chicago’s La Raza (http://www.laraza.com), Miami’s Diario Las Americas (http://www.diariolasamericas.com) and San Diego’s El Latino (http://www.ellatinoonline.com). All of HDN’s websites are Internet Advertising Bureau-compliant and capable of serving Rich Media formats (http://www.iab.net). HDN serves the business needs of Hispanic agencies and advertisers by offering one dedicated company that can buy sell and manage Internet-only media campaigns that involve hundreds of small and large Hispanic publications. HDN also provides businesses with Web design services specializing in customized projects, database development, corporate identity, Flash animation, web hosting and Internet marketing. HDN is a sister company of Hispanic PR Wire (http://www.hispanicprwire.com), LatinClips (http://www.latinclips.com), ConTexto Latino

(http://www.contextolatino.com) and Hispanic Market Pro (http://www.hispanicmarketpro.com). For more information, visit HDN’s corporate website at http://www.hdnweb.com or call 1-866-4-HDN-WEB.

Hispanics’ Health Concerns Answered on Médico de Familia’s New Website