Miami, FL–(HISPANIC PR WIRE)–August 21, 2002–The Hispanic Marketing & Communication Association, HMCA, will offer a half-day workshop entitled “Insights on Doing Business in Latin America,” on Thursday, September 5, 2002 from 11:30 a.m. to 1:30 p.m. The event is co-sponsored by the Sun Sentinel and will be held in their main floor auditorium- 200 East Las Olas Blvd.

The panelists include the Honorable Diana Wasserman-Rubin, Vice Chairperson, Broward County Board of County Commissioners; Tim Scerba Managing Director of Edelman Public Relations- Latin America; Frank Nieves, President Puerto Rican Chamber of Commerce of Broward County and Doreen Hemlock, International Business Reporter for the Sun Sentinel.

The workshop will feature speakers discussing their experiences, opinions and insights on conducting business in Latin American markets. Additionally, the agenda highlights why South Florida is a natural point of departure for Latin American business, sample techniques, suggestions to help marketers increase market share and Latin American market Do’s & Don’ts.

Costs for the workshop are as follows: $29 for HMCA Members, $39 guests and $19 for students with valid I.D. Lunch is included and parking is available but not included with registration. Early registration is suggested, as space is limited. To RSVP and for any questions please call 305-648-2848 or visit the HMCA website at http://www.hmca.org. Checks should be payable to Hispanic Marketing & Communication Association, and mailed to P.O. Box 56 5891 Miami, Fl 33256-5891. No-shows will be billed.

HMCA is a Miami-based, independent organization whose members are individuals of diverse backgrounds with a common interest in the Hispanic market in the United States, Latin America and the Caribbean. HMCA’s regular roundtables, seminar and workshops serve as forums to discuss interesting, timely issues; to encourage professional development; and provide opportunities to network among practitioners in marketing, advertising, media, public relations, and other communication fields, who practice or have an interest in the Hispanic market.

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CONTACT:

Hispanic Marketing & Communication Association

(305) 648-2848