HP Tailors PCs for Spanish-speaking Hispanic Consumers

HP Tailors PCs for Spanish-speaking Hispanic Consumers


Palo Alto, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 30, 2007–HP (NYSE: HPQ) today announced two additions to its HP Pavilion product line specifically for U.S. Hispanic consumers.

Designed in response to increasing demand from the Hispanic community, the two additions to the HP Pavilion product line are:

— HP Pavilion a6005y Desktop enables consumers to customize their PC with the Spanish versions of Windows Vista(TM) Home Basic or Windows Vista Home Premium. The PC also features a Spanish keyboard and optional Spanish versions of popular software including Norton Internet Security, Microsoft(R) Office and Roxio Creator. Consumers also will receive Spanish-language documentation including Easy Set-Up instructions and software manuals. The HP Pavilion a6005y starts at $329 directly through HP at http://www.hpshopping.com and at HP configure-to-order kiosk retail partners: CompUSA, Costco, Office Depot and Office Max.(1)

— HP Pavilion a1726x Desktop with Windows Vista Home Premium enables customers to choose English or Spanish at the initial set-up phase and includes multimedia keyboards for both Spanish and English-language users. This PC features a 320 gigabyte (GB) hard drive that can hold up to 134,000 photos, 1,024 megabyte (MB) memory, Intel(R) Pentium(R) D processor and SuperMulti DVD Burner with LightScribe technology enabling users to burn custom, silkscreen-quality text and images onto LightScribe-enabled CDs and DVDs. The HP Pavilion a1726x starts at $599 and is available now at CompUSA stores throughout the United States.(1)

“With this expansion of our PC portfolio, we are delivering products our Hispanic customers have told us matter most to them,” said Mark Sanchez, vice president and general manager, Consumer Computing – North America, HP. “This community is the fastest growing segment in the United States, and HP is committed to providing them with ready access to technology to work, play and connect with others.”

According to recent projections, in just three years the U.S. Hispanic population promises to be the ninth largest economy in the world as measured by gross domestic product, exceeding Canada and Mexico.(2) Based on recent Forrester data, this population has a strong affinity toward technology and is increasingly using the Internet for connecting with family, sharing photos and educational purposes.(3)

“This product introduction demonstrates HP’s belief in the critical importance of the Hispanic community and its commitment to that community,” said Rob Enderle, principal analyst, Enderle Group. “The need for Spanish-language options in the United States has never been greater, and HP is clearly stepping up to address this need.”

Documentation is available in both English and Spanish for these new offerings, and, as always, HP customers have ready access to Spanish-speaking customer support representatives.

More information about HP’s offerings for Hispanic customers is available at http://www.hp.com/go/hpahora or via phone at 800 799 6947.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $94.1 billion for the four fiscal quarters ended Jan. 31, 2007. More information about HP is available at http://www.hp.com.

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(1) Estimated retail prices only. Actual prices may vary.

(2) Source: HispaTelligence and Zyman Group.

(3) Source: “Hispanic Internet Trends 2005-2007,” Forrester

Consumer Techno, January 2007.

Windows Vista is either a registered trademark or trademark of Microsoft Corp. in the United States and/or other countries. Intel and Pentium are registered trademarks of Intel Corp. or its subsidiaries in the United States and other countries.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the achievement of expected results and other risks that are described from time to time in HP’s Securities and Exchange Commission reports, including but not limited to the risks described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended Jan. 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.

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HP Tailors PCs for Spanish-speaking Hispanic Consumers