‘Conexion Latina’ to Promote Technology Resources to Hispanic Businesses

‘Conexion Latina’ to Promote Technology Resources to Hispanic Businesses

Spanish-language TV Program Educates, Informs U.S. Hispanic Business Owners, Professionals


HOUSTON–(HISPANIC PR WIRE – BUSINESS WIRE)–Aug. 27, 2003–Today, HP (NYSE:HPQ) and Nexo Latino, Inc. announced Conexion Latina, a 30-minute weekly Spanish-language TV program that recently began airing shows in Houston promoting business leaders and resources for the Hispanic community.

As a sponsor and participant in the show, HP demonstrates products and solutions for small and medium-size businesses, including PCs, printers, servers, handheld devices and technology resources designed specifically for legal, accounting and real estate professionals. The company taps in-house experts to address the Spanish-speaking audience with useful and practical information.

“We are honored to work with Nexo Latino to help inform and educate Houston’s fast-growing Latin business community,” said Denise Marcilio, director of the U.S. Hispanic Small and Medium Business market, HP Personal Systems Group. “HP is committed to serving the diverse needs of small and medium businesses with our broad portfolio of products, services and solutions to help customers run their businesses more productively.”

Marco Bracamontes, chief executive officer of Nexo Latino, Inc. and host of the Conexion Latina, views HP’s contributions as key to the success of the program. “Conexion Latina is designed to connect successful Latino business people. Working with HP helps us attain our objectives to motivate, entertain and educate our audience while providing up-to-date information on technology trends and products available to the hopeful entrepreneur and for those who are already in business.”

Currently, HP and Nexo Latino are exploring other markets for the show as well as developing Internet streaming. “Hispanic businesses are mushrooming throughout the United States and they need knowledgeable media to feature their successes and their increasing role in today’s economy,” said Bracamontes.

In a recent interview with Bracamontes, Hector Barreto, administrator of the Small Business Administration in Washington, D.C., said, “I am excited to learn that our current partnership with HP has pooled its matchmaking resources together to be a part of a professional business show that will definitely have an impact on the U.S. Hispanic market.”

Since January, the SBA and HP have worked together to organize procurement opportunities for small and medium business owners in Orlando, Fla., Chicago and Birmingham, Ala., through the Business Matchmaking Program — a collaborative initiative between the SBA and HP to offer procurement opportunities with public and private organizations to small businesses throughout the country. Details on upcoming events can be found at http://www.businessmatchmaking.com.

Conexion Latina was developed by Nexo Latino, Inc. a full-service advertising company specialized in the U.S. Hispanic market. It is produced using the studio facilities of Houston Community College System, with multiple airings on HCC-TV via Time Warner Cable (Channel 19 in most regions of Houston).

About HP

HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium businesses. For the last four quarters, HP revenue totaled $71.8 billion. More information about HP is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in HP’s Securities and Exchange Commission reports, including but not limited to HP’s annual report for the fiscal year ended October 31, 2002 and subsequently filed reports, including its quarterly report for the fiscal quarter ended April 30, 2003. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, HP’s results could differ materially from HP’s expectations in these statements.

The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.




James Barnes



Billy Sanez



Nexo Latino, Inc.

Marco Bracamontes


‘Conexion Latina’ to Promote Technology Resources to Hispanic Businesses