Idearc Media Caters To Bronx’s Diverse Population With Bilingual Verizon Yellow Pages

Idearc Media Caters To Bronx’s Diverse Population With Bilingual Verizon Yellow Pages

Bronx Verizon Yellow Pages Also Includes Detailed Credit Card-Sized City Map Featuring Mass Transit, Bus Transfer and Zoo Information


SHARE THIS ARTICLE

Bronx, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–August 17, 2007–Idearc Media Corp., home to Superpages.com(R) and publisher of the Verizon(R) Yellow Pages, recently completed distributing the Bronx Verizon Yellow Pages directory and two community books, the Riverdale-Kingsbridge and City Island CO-OP City Verizon Yellow Pages. The Bronx Verizon Yellow Pages is a bilingual “flipped” book with English on one side and Spanish on the other.

Also included with the new Bronx Verizon Yellow Pages is a map for a wallet or purse that folds down to the size of a credit card. The card includes mass transit maps covering all five boroughs, bus transfer information and a zoo guide

For the first time, the Spanish side of the directory includes the Inside Look(TM) Community Magazine titled “Bronx Vive-Lo-Nuestro,” a fact-filled guide highlighting Latino interests and Hispanic life in the Bronx. The magazine includes local information on the Bronx’s: history, geography and government; theaters and museums; and events and festivals. Also included, is helpful information about social services, community services, immigration questions, and a “where do I go if I need…” guide that provides solutions for a variety of circumstances such as needing to pay taxes or obtaining a drivers license.

In addition, Idearc Media added a bilingual heading guide in both English and Spanish and updated the translation of headings and advertisements.

The English side of the directory features;

— the Inside Look(TM) Community Magazine, a local guide with information on must-see attractions, museums and theaters, and recreation and activities.

— a Dining Your Way!(R) restaurant guide, that spotlights area restaurants with an A-Z index, menus and maps;

— full residential white pages; and

— valuable coupons from many local businesses and updated area maps with a ZIP code page.

“Our bilingual directory gives consumers the convenience of easily finding local information in their choice of either Spanish or English,” said John Wolfrum, general sales manager at Idearc Media, “and advertisers are able to reach a wider audience with such a robust directory.”

People who prefer to use the Internet can use Superpages.com (http://www.superpages.com), the expert in local search, to find local and national businesses and to compare goods and services when they are ready to buy. With more than 2.8 billion network searches in 2006, Superpages.com includes listings for more than 18 million small-to-medium-sized businesses in the United States, 11 million of which feature enhanced content.

Superpages.com recently enhanced the user and search experience with a new, sleek and simplified look and more relevant, locally focused search results. An improved mapping capability provides a bird’s eye view of the locations searched.

In 2006, more than 1.7 million searches were conducted on Superpages.com in the Bronx. The Bronx ranks as the seventh top searched city in New York.

Consumers can learn about local recycling programs by referring to the Recycling Guide in the Verizon Yellow Pages. Idearc Media encourages residents to recycle dated directories by participating in existing curbside recycling programs. Visit http://www.nyc.gov/html/dsny/html/collection/recycling.shtml or call the New York City Citizen Service Center at 3-1-1 for a complete list of phone book recycling sites in New York City. Consumers can receive more information on recycling by visiting http://www.superpages.com. Enter “recycling” in the first search box and city and state in the second search field.

About Idearc Inc.

Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon(R) Yellow Pages, Verizon(R) White Pages, smaller-sized portable Verizon(R) Yellow Pages Companion Directories, Superpages.com(R) , Superpages Mobile(SM), Solutions At Hand(TM) magazine, Solutions at Home(TM) magazine, and Solutions on the Move(TM) and Solutions Direct(TM) direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit http://www.Idearc.com.

IDEARC’S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc’s News Center on the World Wide Web at http://www.idearc.com/pressroom.

(IAR-G)

Idearc Media Caters To Bronx’s Diverse Population With Bilingual Verizon Yellow Pages