IKEA Philadelphia Welcomes Neighbors at Grand Opening Celebration Benefiting Greater Philadelphia Cares

IKEA Philadelphia Welcomes Neighbors at Grand Opening Celebration Benefiting Greater Philadelphia Cares

Philadelphia Flyers’ John LeClair Joins the Festivities and Serves Neighbors Breakfast in Bed


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Philadelphia, PA–(HISPANIC PR WIRE)–August 23, 2004–On August 25, the world’s leading home furnishings retailer, IKEA, opens the doors of its first U.S. urban store in Philadelphia. Visitors are invited to join Philadelphia Flyers’ John LeClair as he serves breakfast in bed to five “neighbors” who qualified via a radio promotion to participate in the IKEA Philadelphia “Welcome Neighbors” campaign. These five neighbors will receive a $2,000 IKEA Gift Card along with a free bed, mattress and linens for sleeping out at the new store prior to grand opening (from August 23 through August 25). These neighbors also help support a worthy cause – IKEA is donating $10,000 ($2,000 for each neighbor participating in the campaign) to Greater Philadelphia Cares, a non-profit organization that focuses on volunteer action as a powerful force for creating change and making a difference in the community. IKEA Philadelphia is also donating $1 for each visitor on grand opening day to Greater Philadelphia Cares.

As a symbol of “new beginnings,” the Honorable Mayor John Street will participate in the traditional Swedish log-sawing ceremony with IKEA Philadelphia store manager Allesandra Taffe just before IKEA Philadelphia officially opens its doors to all neighbors at 9:00 a.m. on August 25.

“Our fellow neighbors in the Philadelphia area have welcomed us with open arms,” said Allesandra Taffe, store manager, IKEA Philadelphia. “We know that our IKEA Philadelphia visitors will be able to achieve the home of their dreams with so many inspirational design ideas, as well as affordable product choices and styles to choose from at IKEA Philadelphia.”

Additional grand opening festivities focus on the number “2” since IKEA Philadelphia’s grand opening marks the second IKEA store in the Philadelphia region (with IKEA Conshohocken being the first). As a result, many of the festivities are available to visitors at IKEA Philadelphia and IKEA Conshohocken such as:

— Twice as Nice – In honor of IKEA Philadelphia, the second IKEA store opening in the Philadelphia region, the 222nd adult and 222nd child to enter IKEA Philadelphia on August 25, grand opening day, will receive a prize!

— A Chance for a Seat – On August 25, the first 100 adults (18 and over) in line at IKEA Philadelphia and IKEA Conshohocken will receive a free POÄNG armchair (valued at $99).

— Just for Kids – The first 100 children (under 12) in line at IKEA Philadelphia, as well as at IKEA Conshohocken, on August 25 will receive a free IKEA BRUM bear soft-toy (IKEA donates $2 from the sale of its BRUM bear soft-toy to UNICEF to benefit children in need around the world).

— A Chance for a Makeover – Enter to win $10,000 in IKEA Gift Cards by filling out an entry form at IKEA Philadelphia or IKEA Conshohocken from August 25 until August 29.

— Reading Reaps Rewards – In conjunction with Greater Philadelphia Cares’ Reading Stars program, from August 25-29, pick up an IKEA bookmark for kids at IKEA Philadelphia and IKEA Conshohocken, as well as at Greater Philadelphia Cares located at 100 South Broad Street, Suite 620, Philadelphia, PA. Children that read ten books (verified by their teacher) between August 25, 2004 and December 25, 2004 will receive a free FLÄRKE bookcase.

— Free Philly Perks – All day from August 25 until August 29, visitors can randomly win 100% off of their purchases at IKEA Philadelphia.

Since its 1943 founding in Sweden, IKEA has offered a wide range of home furnishings and accessories of good design and function, at low prices so the majority of people can afford them. In 2003, IKEA was named in Working Mother magazine’s 18th annual list of the “100 Best Companies for Working Mothers” and was honored with the magazine’s Family Champion award for family-friendly programs. IKEA has more than 200 stores in 32 countries with 20 U.S. stores (IKEA Philadelphia is the 21st store) and 11 Canadian stores. IKEA is recognized as a socially responsible company, and supports initiatives that benefit causes such as children and the environment. For directions to IKEA Philadelphia or additional information, please go to http://www.ikea-usa.com.

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CONTACT:

Andrea Lang

212/645-6900 x118

IKEA Philadelphia Welcomes Neighbors at Grand Opening Celebration Benefiting Greater Philadelphia Cares