Los Angeles, CA–(HISPANIC PR WIRE)–July 30, 2004–The distribution rights to Rick Najera’s award-nominated, hit comedy show Latinologues(TM) have been licensed by Image Entertainment for DVD release. The production will be filmed at a Special Celebrity Latinologues performance at the Ricardo Montalbán Theatre in Hollywood on Saturday, July 31 at 8:00 p.m. and will be directed by Sergio Guerrero and produced by Sabrosa Entertainment’s Kevin Benson and Michael Harpster for distribution by Image Entertainment, the leading independent supplier of DVD software in North America.
“Rick Najera’s Latinologues(TM) presents an amazing opportunity for our company to partner with one of the best comedic writing talents in the business on a project that we feel will have great success in both television and packaged media,” commented Barry Gordon, Senior Vice President, Acquisitions of Image Entertainment. “English-language programming for the mainstream Latino audience in the United States is the next hot trend in this vital and emerging new market force.”
Latinologues(TM) will be released in three parts, with the first DVD coming in early 2005. Kevin Benson and Michael Harpster, veterans of entertainment marketing and sales, will lead the marketing efforts nationwide. Image Entertainment’s marketing efforts involve point-of-sale advertising, advertising in trade and consumer publications, television and radio, dealer incentive programs, trade show exhibits, and bulletins featuring new releases and catalogue promotions. Image also has account-specific marketing programs working directly with retailers to optimize sales. Image also implements Internet promotional activities which include product tie-ins, sweepstakes and giveaways within direct-to-consumer Web sites.
Mexico and Latin America’s top comic, Eugenio Derbez (Derbez en Cuando, Derecho al Derbez, Shrek 2 en Español), will guest star in the Latinologues(TM) DVD along with other invited guest celebrities such as Jacob Vargas (Traffic, Next Friday, Selena), René Laván (upcoming Tim Allen film Christmas with The Kranks, Dirty Dancing 2:Havana Nights), Carlos Gomez (House of Sand and Fog), Latin hip hop artist Chingo Bling, and the writer and creator of Latinologues(TM), Rick Najera (MAD TV, In Living Color, Disney TV Animation).
The Latinologues(TM) Special Celebrity Performance takes place one night only on Saturday, July 31 at 8:00 p.m. at the Ricardo Montalbán Theatre, 1615 N. Vine Street, Hollywood, CA 90028; Tickets are $20 – $25 and available via Ticketmaster, 213-480-3232 or www.ticketmaster.com. Presented by Budweiser and sponsored by Southwest Airlines, Hoy Newspaper, Urban Latino Television and Sister Cities Magazine. Najera is represented by Art Rutter at the Shapiro-Lichtman Talent Agency (310) 859-8877, email@example.com and by Fred Toczek and Eric Suddleson of Nelson Felker, LLC. For more information on Rick Najera’s Latinologues(TM), visit http://www.latinologues.net.
About Image Entertainment
Image Entertainment, Inc. is a leading licensee and distributor of DVD programming in North America with more than 2,500 exclusive DVD titles in domestic release. The Company also has exclusive videocassette, broadcast, video on demand, audio, streaming video and download rights for many of its exclusive properties. The Company is headquartered in Chatsworth, California and has a domestic distribution facility in Las Vegas, Nevada. Image distributes internationally via sublicense agreements for available programming on DVD and videocassette as well as broadcast. For more information on Image Entertainment, Inc., please go to http://www.image-entertainment.com.
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