Leading National Hispanic Organization Educates Business Leaders On Key Levers To Driving...

Leading National Hispanic Organization Educates Business Leaders On Key Levers To Driving Latino Market Business Growth


WASHINGTON, Sept. 13, 2013 /PRNewswire-HISPANIC PR WIRE/ — The National Hispanic Corporate Council (NHCC) http://www.nhcchq.org , the premiere resource for corporate America on maximizing the Hispanic marketing opportunity announces its 2013 Fall Summit, Key Levers to Driving Latino Market Business Growth on October 16 – 18 in Orlando, Florida. As markets and economies continue to change, some very critical elements remain necessary – a comprehensive understanding of target market segments, and executive talent able to navigate swiftly through organizational and market demands. The Fall Summit will focus on the key elements of a successful Latino market business growth strategy with critical topics that will assist organizations seeking competitive advantage in meeting these demands.

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“Our summit will provide business leaders with exposure to “best-in-class” thought leaders and solutions to maximize Latino marketing opportunities to better position their corporations,” said Salvador Mendoza, NHCC chairman of the board. We are pleased to include thought leaders such as Fabian Castro, Vice President of Multicultural Marketing at Universal Pictures, Millie Carrasquillo, Senior Vice President of Research for Telemundo Media, and Joerg Ziegler, Vice President, Executive Search NBCUniversal to name a few. Corporations will engage in breakthrough thinking and best practices in multiple educational sessions.

The “Total Market Fueled by an Evolving Hispanic Market” session explores beyond the basic understanding of WHO are these consumers. As the market and workplace become more multicultural, we are seeing the creation of a new “mainstream” that requires companies to understand the needs and expectations of this ever-evolving segment. Cultural competence and innovation are keys to driving business success.

Equally crucial to an organization’s success is the skillful identification and retention of executive-level talent who know and value the impact of these target markets. The “Best-in-Class Executive Talent Management” session will provide corporate best-practice sharing from multiple panelists regarding Talent Management, Internal Executive Search, and Developing Emerging and Senior Level Talent. Learn how companies take action as they attract leaders with key drivers such as Recruit, Retain, Engage, Educate, and Measure and in turn Brand themselves as an inclusive corporate Employer of Choice.

The “Establishing Your Leadership Brand” interactive workshop presented by SMU Cox School of Business will bring it all together, touching on innovative ways to establish your brand in order to better communicate, engage, influence and lead organizations to new heights. As our Corporate Executive Development Program (CEDP) partner, the SMU Cox School of Business faculty and staff are uniquely positioned to provide insights and instructions you will not find in other leadership programs.

The NHCC Fall Summit will enable organizations to meet their talent and marketing needs for the future and learn innovative approaches to harness the growth for this emerging multicultural market segment.

To learn more about NHCC visit us at to http://www.nhcchq.org

MEDIA CONTACT: Lydia Aranda 214-609-5514 laranda@nhcchq.org

SOURCE National Hispanic Corporate Council

Leading National Hispanic Organization Educates Business Leaders On Key Levers To Driving Latino Market Business Growth