New York, NY–(HISPANIC PR WIRE)–January 21, 2003–Strategic Research Institute, a leader in the ethnic and multicultural marketing conference practice, announces the 9th Annual Marketing to U.S. Hispanics and Latin America Conference at the Radisson Deauville Resort in Miami Beach, Florida on January 30-31, 2003.
Attending Companies Include:
Kellogg, Colgate-Palmolive, Bank of America, Wells Fargo, AstraZeneca, BlueCross BlueShield of Florida, Bookspan, Capital One, Charter One Bank, Clorox, CNN Networks, Commerce Bank, CVS/Pharmacy, DaimlerChrysler, Keebler Company, Land’s End, Major League Baseball, Sears, NBC, Tupper Ware, Turner Network Sales, Toyota, Universal Studios, Unilever Bestfoods, Visa, Wells Fargo, Western Union and many more like Johnson and Johnson, Merrill Lynch.
According to the Institute’s Ethnic Strategist and Senior Vice President, Rupa Ranganathan, “This is aimed at the marketer who is serious about maximizing returns from a surging growth opportunity and features case studies as well as new market data and a great networking forum”. For complete details on agenda and registrations, please visit http://www.srinstitute.com/cm393 or call 1-888-666-8514.
The Association of Hispanic Ad Agencies President and President of Mendoza Dillon & Associados, Ingrid-Otero-Smart, Carlos Santiago, of Santiago Solutions Group, Blaine Decker of Radio Unica and Sandra Weber of AT&T Media Services, will chair the Conference. The impressive line up of keynote speakers includes: Dr. Isabel Gomez-Bassols, Psychologist, Educator and Media Persona, Ann Marie Wheelock, Senior Vice President, Fannie Mae, Jeff Valdez, Co-Chairman of SiTV/Creator and Executive Producer of “The Brothers Garcia”, Sergio Bendixon, President Bendixen & Associates and On-Air Political Analyst and Tom Klein, Principal Consultant, Zyman Marketing Group
Sponsoring and Exhibiting Companies Include:
AARP Segunda Juventud, America Online, Arbitron, Communispace, Entel Call Center, Ethnic Print Media Group, Geoscape International, MarCom, National Council of La Raza, NBC Cable Networks & Telemundo, Schieffelin & Somerset Co. (distributors of Johnnie Walker Black Label), Spanish Broadcasting System, Valassis, and Willow CSN.
Additional Pre Conference Workshop Announcement
Valassis will discuss “The Power of Print” and share how to maximize the effectiveness of any Hispanic marketing initiative through print advertising and promotion campaigns. Featured speakers include John Trainor of Papel Media and Felix Martinez of the Valassis Hispanic Division. This session will take place on January 29 2003 between 4:30 and 6:00 pm
For further information please write to Rupa Ranganathan at rranganathan@srinstitute.com or call 1-888-666-8514 or visit http://www.srinstitute.com/cm393
