ImpreMedia Announces ‘Golazo! 2006’ World Cup Marketing Program

ImpreMedia Announces ‘Golazo! 2006’ World Cup Marketing Program


New York, NY–(HISPANIC PR WIRE)–August 22, 2005–ImpreMedia, the nation’s largest Spanish language newspaper publisher, announced today its editorial coverage of World Cup 2006 and related marketing programs available for advertisers. The coverage will be offered to readers and advertisers under the title of “Golazo! 2006.” Tied to its award-winning editorial coverage, “Golazo! 2006” offers marketers the ability to target aficionados of the ‘World’s Greatest Game’ through a broad range of editorial products, sponsorship packages and promotional programs. “Golazo 2006!” is anchored by a series of ten editorial supplements focused on the FIFA 2006 World Cup, with programs running concurrently in Los Angeles’ La Opinión, El Diario La Prensa in New York and Chicago’s La Raza.

Leveraging it’s editorial expertise, ImpreMedia will for the first time create a glossy, stand-alone magazine that will highlight each of the past 17 World Cups and its heroes and be distributed in multiple markets throughout the country next spring.

In addition to the supplements and national magazine, “Golazo! 2006” offers advertisers sponsorship of various editorial sections, promotional opportunities, collectible sticker albums and pocket calendars, newspaper advertising as well as sponsorship packages that incorporate all or some of the programs.

For national advertisers, “Golazo! 2006” provides the largest World Cup-related print marketing vehicle available in the top three Hispanic markets, with the title sponsorships each exceeding a reach of over 7 million readers. For local advertisers, each publication will have advertising programs that are affordable for even the smallest businesses.

The supplement series is made up of nine pre-tournament supplements, beginning with the Tournament Draw in December 2005, and one post-tournament wrap-up. Each will have a circulation of over 425,000. The succeeding eight will preview each of the eight groups, or four-team pairings, with profiles of teams and their players, information about the venue and match predictions. The supplements will be produced in a reader and advertiser-friendly tabloid format.

In addition to advertising and sponsorship opportunities within the supplements, each newspaper’s Sports section will have extensive coverage of the World Cup throughout the 30-day tournament, with daily coverage, results and features in La Opinión and El Diario La Prensa, and highlights of weekly tournament action in La Raza. Sponsorship opportunities include sizeable merchandising space on the various tables and graphics including leading scorers, players of the day, table of standings and the tournament calendar.

In addition to the marketing opportunities available through the three newspapers, ImpreMedia will produce and deliver:

— Pocket Calendar: 750,000 eight-panel pocket calendars, complete with all the games and times, offering logo exposure on the front cover and merchandising space on the back cover

— Collector’s Album and Sticker Book: the only FIFA officially licensed collector’s album and sticker book available of its kind will be inserted in each newspaper and made available at retail locations in each market and are available for sponsorship.

ImpreMedia will be one of the only US Spanish language newspaper publishers with a team of veteran soccer writers traveling to Germany to cover the 2006 World Cup. ImpreMedia publications are no strangers to the World Cup, as both La Opinión and El Diario La Prensa have covered the tournament dating back to the first FIFA World Cup in 1930 and La Raza has covered the event since it began publishing. In 1994, La Opinion earned the FIFA award for best coverage amongst all credentialed media.

About ImpreMedia

ImpreMedia is the leading publisher of Spanish language newspapers in the US. The company publishes El Diario La Prensa in New York, La Opinión in Los Angeles and La Raza in Chicago, the number one Spanish language newspapers in the top three Hispanic markets in the country.




Francisco Lozano, Sales Development Director

(212) 807-4661

ImpreMedia Announces ‘Golazo! 2006’ World Cup Marketing Program